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A new communication project for promotion reproductive, mother and child health launched in Ukraine

© UNICEF/UKRAINE/2010/G.Pirozzi

Kyiv, 29 April 2013 – Health communication project on reproductive, mother and child health was presented in the Ministry of Health of Ukraine today.

Health Promotion and Communication on Reproductive, Mother and Child Health project was developed based on cooperation between UNICEF and Swiss Agency for Development and Cooperation in Ukraine as well as on the results of partnership with Ministry of Health of Ukraine.

The project will focus on raising awareness on reproductive health, and improving knowledge on issues related to mother and child health.

The research, conducted in 2012, revealed main issues in the area of mother and child health in Ukraine. According to the surveys only 62% women attended gynaecologist one-two times per year and every fifth woman or couple experienced  unwanted pregnancy.

Improving the knowledge of women and their partners on the danger signs during pregnancy is one of the aims of the project’s information campaign. The research revealed that only 60 % of women knew about the danger of bleeding during pregnancy and 47 % - knew about the danger of a high temperature during pregnancy.

The project also aims at improving knowledge and counselling skills of medical workers on   pregnancy planning, safe and healthy pregnancy and delivery issues as well as on health and development of children 0-3 years.

© Ministry of Health / Ukraine / 2013
Yukie Mokuo signs the Memorandum of Cooperation

“According to the results of our research, only 40% of Ukrainian population have positive attitude towards partner delivery. Only 45% of parents read and tell fairy-tales to their children every day”, - stated Yukie Mokuo, UNICEF Representative in Ukraine during the presentation of the project. “Due to the new project we can raise awareness among parents and improve the counselling services to make children in Ukraine healthy and happy”, - Yukie Mokuo said.

The project is being implemented during 2013-2015 in Zhytomyr, Rivno, Ivano-Frankivsk regions as well as in AR Crimea and at the national level. Ministry of Health, ‘New Life is new quality of maternal and child care’ National Project, regional health departments, Ministry of Health of AR Crimea as well as UNICEF and Swiss Agency for Development and Cooperation are the main stakeholders of the project.

According to Guido Beltrani, the Director of Swiss Agency for Development and Cooperation, the new initiative will be directed at strengthening the results of the SDC’s work in the clinical area while innovative achievements of the project in the regions will be further replicated across the country. 

For the implementation of the project there was a Memorandum of Cooperation signed by the key partners such as Ministry of Health, New Life National Project, UNICEF and Swiss Agency for Development and Cooperation in Ukraine.

According to the Deputy Ministry of Health Oleksandr Tolstanov, the aim of the Memorandum is to ensure the cooperation between the parties in order to support the implementation of the Project Health Promotion and Communication on Reproductive, Mother and Child Health (2013-2015) and to reach project aim and its goals. 

About UNICEF: The United Nations Children’s Fund (UNICEF) is a world leader on protection of child rights and best interests of a child. UNICEF is working on the ground in 190 countries to protect and support children from early childhood through adolescence. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF opened its office in Ukraine in 1997. For more information: Follow us on Twitter, Facebook та ВКонтакте.

For further information please contact:
Anna Sukhodolska, Communication for Development Officer. Tel: 044-521-01-25; email:
Valeriya Taran, Early Childhood Development Officer, Tel: 044-521-01-25; email:



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