Ukrainian Red Card campaign by UNICEF received the Communication Award from Salma Hayek Pinault
New York - Kyiv, 11 March 2013– on the eve of the International Women’s Day the Ukrainian Red Card campaign produced by UNICEF and partners was awarded with Avon Communications Awards: Speaking out about Violence against Women by Salma Hayek Pinault in the UN Headquarters, New York.
UN Children’s Fund (UNICEF) together with Ministry of Sport and Youth of Ukraine, La Strada and other partners conducted information campaign on addressing violence, sexual exploitation, and gender inequality issues during the EURO 2012 Football Championship. The poster and video advertisement featuring prominent Ukrainian singer Ani Lorak calling to stop sexual exploitation received an X-Change Award on Outstanding Government Communication. An international panel of judges selected the winning campaigns from more than 425 communications submitted to the Communications X-Change by 119 organizations in 46 countries.
At a special adjunct event to the 57th session of the Commission on the Status of Women (CSW) at the United Nations, Salma Hayek Pinault announced the winners in the Avon Awards ceremony. She presents the Communications Award to Ukraine together with winners from Nepal, Tanzania, Pakistan, and Peru. Salma Hayek Pinault recognised the outstanding campaigns for raising awareness about the need to work together to speak out about violence against women.
The Red Card Campaign produced by UNICEF and implemented by Ministry of Sport and Youth together with LaStrada and other partners includes billboards and city-lights, video advertisements and posters disseminated in all regions of Ukraine. The advocates of the campaign were Ukrainian celebrities: football player Andriy Shevchenko, World’s Strongest Man Vasyl Virastyuk, popular singers Gaitana and Ani Lorak. Campaign coverage was over 80% of population in Kyiv and other EURO 2012 Football Championship hosting cities. Total number of contacts with images estimated about 14 million times.
‘We are grateful for the recognition of the work that helps change attitudes, policies, and behaviors to end violence against women and girls in Ukraine. We thank all partners who supported the Red Card campaign. UNICEF stands ready to cooperate and support initiatives to bring changes for the benefits of children and women’, said Yukie Mokuo UNICEF Representative in Ukraine.
For further information please contact:
Anna Sukhodolska, Communication for Development Officer
Veronika Vashchenko, Communication Officer