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UNICEF Ukraine appeals to youth and parents via Vkontakte social network

We are glad to inform you that UNICEF Ukraine starts partnership with Vkontakte social network and opens page In January 2013 the average daily number of unique users in Vkontakte from Ukraine was 8.9 million people.

Almost all the children in the big cities of Ukraine (96%) have a personal computer at home, 92% of them have Internet access too. And 80% of those children are registered in the popular network Vkontakte. The impact of social networks upon children and young people is essential. However, so far social networks for youth are mainly about entertainment.

Following new technologies and social media developments, UN Children's Fund (UNICEF) seeks to change stereotypes about frivolity and impossibility to deliver important messages through social networks. We will inform about main principles of children’s right protection and realization as we are sure that social networks can make a positive impact and help to bring positive changes for children and families.

“Today the initiatives with social cause are receiving bigger support thanking to social media. Also for us it is an important opportunity to raise public awareness on UNICEF activities in Ukraine in the interests of children. It is crucial for us to talk not only to parents, but also to children and young people. That's why we are now present in the new media platforms that are popular among our target audience," - noted Yukie Mokuo, UNICEF Representative in Ukraine.

The content of UNICEF account in Vkontakte is user friendly information on the rights and interests of children expressed in a simple form. We hope that due to social media, youth and teens get closer to the values of a developed society while parents will find there useful information and advice.

The United Nations Children’s Fund (UNICEF) is a world leader on protection of child rights and best interests of a child. UNICEF is working on the ground in 190 countries to protect and support children from early childhood through adolescence. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF opened its office in Ukraine in 1997. For more information:

For further information, please contact: Veronika Vaschenko, UNICEF Kyiv,, Tel: +38 044 254 2450.



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