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Socially active people and business are capable to save the nation's intellect

© 2010/Fedorenko

Ukraine, Korosten, 25 September 2010, the United Nations Children's Fund (UNICEF) in Ukraine appeals to business, public organizations, state structures, educational institutions and journalists to support a social event – The Day of Derun (potato pancake). All potato pancakes will be made only with iodine salt at the celebration; they are more healthful and tastier than the ones, prepared with regular salt.

UNICEF's participation in the Day of Derun is devoted to pressing issues, related with overcoming iodine deficiency — as the main threat to people's intellect — on the national level and it is also devoted to the role that all of us and mass media and business can play in this process that Ukraine cannot delay. In particular, the issue is about expansion of sales and stimulation of demand for iodine salt, whose steady consumption is recognized in the world as a cheap, effective and sufficient means for prevention of iodine deficiency.

What is this all for?
International medicine recognized that iodine deficiency is the main cause of  development of mental retardation and permanent damages of brain cells. Iodine deficiency during pregnancy leads to delivery of children with infantile hypothyroidism. Without having sufficient amount of iodine in their nutrition, teenagers lose 10–15 IQ points and adults lose their work capacity, attention, and ability to perceive and analyze information.

Yet today, 2 schools for children with impaired mental development are opened every year in Ukraine. The intellectual potential that Ukraine loses every year due to iodine deficiency would be enough for 3,000 geniuses.
70 per cent of the population of Ukraine experience iodine deficiency. Scientific research of the recent years records a decline in intellect of the population of Ukraine.

What to do?
Iodine salt is a socially important product that provides people with iodine every day.

Iodine salt will save the nation's intellect. The most developed countries resolved the problem of iodine deficiency by having hundred percent of their population consume iodine salt.

The event will be conducted within the framework of the joint project of the United Nations Children's Fund, Mayor's Office of the City of Korosten and the Ministry of Emergency Situations of Ukraine.

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About UNICEF: The United Nations Children’s Fund (UNICEF) is the world’s leader for children, working on the ground in 150 countries to help children survive and thrive, from early childhood through adolescence. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF opened its office in Kyiv in 1997.

For further information please contact: Olena Trush, Nutrition Officer, UNICEF Ukraine, tel:  +, e-mail:



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