UNICEF video tips help calm and entertain preschool children in Ukraine

A new video series from UNICEF to relieve stress in preschoolers and foster essential life skills.

04 March 2024

The United Nations Children's Fund (UNICEF) has developed a series of video tips designed to relieve stress and foster essential life skills in children 2 to 6 years old. The videos are aimed at parents of children who are unable to access kindergartens and face stressful situations, such as air raid alerts. As part of UNICEF’s "Play and Fear Not" campaign, 10 videos have been developed in cooperation with singer Svitlana Tarabarova, psychologist Svitlana Royz, and early childhood expert Solomia Boykovych.  The campaign is supporting Ukraine’s First Lady’s initiative, the All-Ukrainian Mental Health Programme "How Are You?".  These easy-to-follow tips guide parents on how to better understand their preschoolers, ensuring their comprehensive development and encouraging quality time together.

“Despite the challenges posed by the war, it is crucial to continue supporting children’s education and create conditions for their development and leisure, especially for those children who cannot attend kindergarten due to insecurity,” emphasized Munir Mammadzade, UNICEF Representative to Ukraine. “UNICEF develops tools to equip parents of preschoolers with resources for creative learning and play for their children. The ready-made exercises aim to relieve stress, entertain, and ensure children can stay manage stress.”

An all-country survey, conducted by UNICEF together with the sociological Rating group in January 2023, shows that two in three children aged 3 to 6 years are not enrolled in kindergarten. This is most pronounced in frontline areas, where 76 per cent of respondents cannot send their children to kindergarten. Moreover, some 75 per cent of displaced families are not sending their children to kindergarten. Reasons include closed preschool facilities, a lack of shelters, and a fear of insecurity.

The new “Play and Fear Not” video series from UNICEF offers comprehensive advice from child psychologists on various topics, including adult-child interaction, developmental games, managing stress and anxiety, fostering language development, and handling aggression. 

These video guides are part of a larger campaign that provides advice and effective tools for educators, parents, caregivers, and adults to support the mental health and development of preschoolers. In December 2023, UNICEF, in collaboration with singer Svitlana Tarabarova and psychologist Svitlana Royz, released the song “Me and You”, designed to help children manage emotions and stay calm in stressful situations, including during air raid alerts.

Furthermore, UNICEF, in partnership with the Association of Preschool Education Workers organization and with support from the Ministry of Education and Science, has developed recommendations for the daily support of children's mental health in preschools. These recommendations assist educators in developing skills and abilities in preschoolers to support mental health and contribute to their well-being.

Additional information:

UNICEF implements a series of initiatives to support early childhood education and development. NUMO, a preschool development platform, is a useful resource for parents and educators, providing materials for the development of children aged 3 to 6 in kindergartens or at home. In 2023, UNICEF also launched the puppet show “Sparks of Superpower”, a unique educational tool that helps develop 16 essential skills in preschoolers. 

Media contacts

Damian Rance
Chief Advocacy and Communications
UNICEF Ukraine


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org  

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