The competition of student videos and podcasts called REPORTER starts in Ukraine

26 October 2021
The competition of student videos and podcasts called REPORTER starts in Ukraine

As part of World Media and Information Literacy Week, the National Media Literacy Project of the Ministry of Culture and Information Policy, the United Nations Children’s Fund (UNICEF) and the Swedish Embassy invite school students of grades 9-11 to create their own videos and podcasts on socially important topics.

The national competition aims to motivate young people to study media literacy by creating their own media material, as well as to show the benefits of consuming quality content.

From 25 October to 24 November, the participants can submit a video or podcast on one of three topics: Health, Environment or Inspiration Stories created by them and take a media literacy test to help prepare the material. While the collection of works continues, the organizers will conduct live broadcasts and preliminary pitching of ideas with the participation of experts and journalists to help participants create quality content.

“Since 2018, Sweden has introduced a new school curriculum that focuses on providing students with digital information skills from the age of six. This approach not only helps children recognize fake news, but also helps them develop critical thinking and learn IT skills they will need in the future,” said the Ambassador of Sweden to Ukraine Tobias Thyberg. "The Reporter competition is a great opportunity for Ukrainian youth to learn from Swedish experience and improve their media literacy skills,” he added.

“Alongside COVID-19, the world has been hit by another dangerous virus which is misinformation. The infodemic proves to be no less threatening to our health than the disease itself as it may provide misleading information, promote incorrect treatment or challenge the vaccination programmes. More than ever before, we are in critical need of knowledge allowing us to identify the nature of the information we are surrounded with, identify those pieces that are useful and credible, protect ourselves from misinformation, and take control over what we read, listen or watch. We believe that young people can not only learn about the tools to discern the truth but also become ambassadors of the truth in the world overwhelmed with information,” said Murat Sahin, UNICEF Representative in Ukraine.

“Media literacy has long been the norm in European countries. Moreover, a high level of media literacy is associated with a corresponding level of freedom of speech. The goal of the Ministry of Culture is to bring Ukraine closer to such outcomes, including through youth projects. This is quite possible as soon as we use the right approach. Do not neglect your own education – the earlier you start, the more you can learn. Increasing your level of media literacy means taking care of your information security,” said Oleksandr Tkachenko, Minister of Culture and Information Policy.

The winners will be announced in December 2021. The final stage of the competition will be trainings and practice with top Ukrainian journalists in Kyiv, creation of joint materials on the basis of editions of Suspilne, Hromadske, Kunsht, Media Detector and, as well as placement of works on Filter website and partner media resources.

Detailed rules of the competition, conditions of participation, criteria for evaluation of works are available on the Filter website at: 

Questions about the competition and participation can be sent to 


Media contacts

Olha Pryshko
Communications Specialist
UNICEF in Ukraine


UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.

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