Young Voices


International Children's Day of Broadcasting (ICDB)

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ICDB 2011


Girls Are... Boys Are...

The International Children’s Day of Broadcasting, celebrated the first Sunday of March, is a day when broadcasters around the world “Tune in to Kids.”  They air quality programming by, for and about children.  But most of all, they allow children to be part of the programming and production process, to talk about their hopes and dreams, to share information and exchange views with their peers in other parts of the world.  This year, the theme is...


What does it mean to be a girl?  A boy?  Are there innate behaviours, abilities or interests that go along with being a boy or a girl?  Are there things boys or girls can’t or aren’t allowed to do because of their gender?  Do they both have the same opportunities in life?

Around the world, men and women have different roles in society.  Adolescence is a time of change as girls and boys shift into adulthood and are faced with fitting into gender roles. It’s important for young people to see and hear their peers expressing who they are and what being a girl or boy means to them.

The ICDB provides a platform to discover youth opinions, see their perspectives and listen to their stories.  There is no “one” answer to what it means to be a girl or boy.  When youth see others in different roles, with different dreams, it is an inspiration.

Broadcasters can create special programming for the day or package existing programming as a marathon ICDB event. UNICEF can provide logos, graphics, spots and short programming to help shape and brand ICDB specials. 

The International Children’s Day of Broadcasting Awards are presented annually to television and radio broadcasters who offer the best programming on the year’s ICDB theme; involve young people in the production and presentation of TV programmes and show a commitment to highlighting youth voices year-round.




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