International Children's Day of Broadcasting (ICDB)
What is ICDB?
Television and radio play a vital role in raising awareness of global issues. Television and radio also play a tremendous and very critical role in shaping children's lives. UNICEF urges broadcasters to advance overall child development in their countries by producing documentaries that detail the plight of children, dramas that help break down gender stereotypes and reduce discrimination and animation that both teaches and entertains. Television and radio can become meaningful, positive media experiences for children and young people.
UNICEF encourages broadcasters to open airwave to youth not just on the first Sunday in March but also throughout the year, as ICDB becomes an overarching initiative to involve more young people in the media process.