Cartoon Network collaborates with UNICEF Türkiye to raise awareness on bullying Cedi Osman’s message to children “Be A Buddy Not A Bully”

Focusing on drawing attention to peer bullying and conveying "buddyship" messages to children with the project "Be A Buddy Not A Bully", Cartoon Network expanded its reach by collaborating with UNICEF Türkiye.

23 November 2022

Focusing on drawing attention to peer bullying and conveying "buddyship" messages to children with the project "Be A Buddy Not A Bully", Cartoon Network expanded its reach by collaborating with UNICEF Türkiye. UNICEF Türkiye National Ambassador, national basketball player Cedi Osman addressed children as part of the cooperation and emphasized the importance of friendship through team spirit.

Cartoon Network also collaborated with UNICEF expanding the scope of Be A Buddy Not A Bully project, which started in 2016 to raise awareness about peer bullying.

This year’s supporter of Cartoon Network which focuses on conveying awareness messages to children in their language through the characters they love and the successful names they take as an example, is the national basketball player Cedi Osman, UNICEF National Ambassador. Cedi Osman, who was in front of the camera on the basketball court for Be A Buddy Not A Bully project talked about the power of team spirit and the importance of friendship.

Unicef National Ambassador and National Basketball Player Cedi Osman, said that he knows that peer bullying is a serious problem not only in Türkiye but also among children all over the world; “As a basketball player, I know very well the importance of friendship and supporting each other under all circumstances. This is exactly why it is very valuable for me to call out to the children from a place where they are used to seeing me, from the field, and to explain the importance of friendship through team spirit.”

Regina De Dominicis, UNICEF Representative to Türkiye added: “ The most vulnerable children face a higher risk of being bullied. These are often children from communities that are marginalized, children from poor families, children with disabilities or migrant and refugee children. Bullying can happen both in person or online. Cyberbullying often occurs over social media, SMS/text or instant message, email, or any online platform where children interact. Each of us has a critical role to play to raise awareness and prevent this issue and working in partnership with key stakeholders, from parents, to teachers, from private sector to children and young people themselves.”

WarnerMedia Türkiye, Middle East, Greece and Cyprus Children's Programming and Broadcast Director Zümrüt Pakoy; ‘As Cartoon Network, we act with the awareness that if we do not take action regarding Peer Bullying, this will lead to unavoidable behavioral disorders for future generations. That's why we've been trying to reach children all over the world with our awareness messages for years. We have done many different studies for our project until today. This year, as part of our valuable cooperation, we rolled up our sleeves with our national athlete Cedi Osman, UNICEF goodwill ambassador, to attract the attention of children and raise awareness. Together we will continue to say ‘Be A Buddy Not A Bully.'"

Media contacts

Sema Hosta
Chief of Communication
UNICEF in Turkey
Tel: +90 533 622 8346

About Cartoon Network

Cartoon Network, the Warner Bros. Discovery channel; presents inspiring, creative and engaging contents to families and children, including Kral Şakir, Apple and Onion, Ben 10, Kingdom of Craig, DC Super Hero Girls, Gumball, Teen Titans Go!, and more. Cartoon Network, which meets children in more than 450 million households in 33 languages in more than 185 countries, inspires its viewers with creative and technology-intersecting content. Cartoon Network's award-winning social responsibility project 'Be A Buddy Not A Bully,' that draws attention to the problem of children's 'peer bullying,' is being considered as an important resource for adults and children looking for tools to deal with the problem of bullying.

About Warner Bros. Discovery (NASDAQ: WBD)

Warner Bros. Discovery (NASDAQ: WBD) is a global media and entertainment company that creates, and distributes, the world's most authentic content and brands in television, film, and digital broadcasting. Operating in more than 220 countries and territories and 50 different languages, Warner Bros. Discovery; inspires, informs and entertains audiences around the world through its iconic brands and content, including Discovery Channel, discovery+, CNN, CNN+, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, Investigation Discovery, TLC, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, New Line Sinema, Cartoon Network, Adult Swim and Turner Classic Films.


UNICEF works in some of the world's toughest places, to reach the world's most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.  

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