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【13 November】Japan Prize, the international contest for educational media, awarded UNICEF Prize to the video, “Sister” from Vietnam

PPD Director Tokyo Office (L) Yasumasa Kimura presents the UNICEF prize to (R) Linh Phan Y, producer of Vietnam Television VTV7 channel, for their film “Sister” focusing on the inner world of an eight-year-old girl, Pia.

13 November 2018

NHK, Japan’s public broadcaster, awarded this year’s UNICEF Prize to the video, “Sister”, which portrays struggles and joys of an eight-year-old girl, Pia in a small village of Vietnam. In an environment where girls are expected to help with household chores, the documentary revels the inner life of Pia in a remote mountain community, where traditional values could place extra pressures upon girls. UNICEF Tokyo has supported the UNICEF Prize for many years, and Yasumasa Kimura, Director of UNICEF Tokyo, attended the award ceremony on 9 November to present the Prize to the winner. “Through a story of Pia, we wanted to depict her and her family’s struggles and experiences which are fundamentally universal,” said Linh Phan Y, the producer of the film.

NHK established the Japan Prize In 1965, aiming to improve the quality of educational programmes and promote international understanding and cooperation world-wide. In 2018, 378 works and proposals were entered from 65 countries and regions. The UNICEF Prize, as one of the key categories of the Japan Prize, awards a film that promotes understanding of children in difficult circumstances.

What is so significant about this international contest is that, not only the UNICEF Prize, but other categories also celebrate excellent films with and for children and young people. This year’s Grand Prix Japan Prize winning film, “My Life – Born To Vlog” by Blakeway North, BBC, from UK is one of those films. This programme documents the daily life of Nikki Lilly, a 12-year-old vlogger with more than 480,000 followers world-wide. She was diagnosed at the age of six with a life-threatening medical condition called AVM (arteriovenous malformation) which has caused severe headaches and swelling on one side of her face among other symptoms. In this digital world where social media often portrays narrow ideas of beauty, looking different can be tough. However, despite being stared at and receiving online trolling, Nikki remains positive and is telling us that whatever is going on in your life, you can be the best person you can be. In this film, we can receive tips on how to produce vlogs safely and deal with online trolling in addition to being inspired by Nikki.

Nikki’s YouTube channel

NHK believes that educational content vividly reflects the times we live in: TV programs and movies that producers elaborately created for children, innovative digital content that continues to evolve along with the advancement in technology. The organization will continue this international contest, aiming to contribute to education by celebrating such works and introducing them throughout the world.

You can find the Japan Prize winning films here.

【11月12日】第45回日本賞、「ユニセフ賞」が発表


 

 
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