Bangkok, 26 November 2018 -- Central Group and UNICEF Thailand celebrated the success of their #EatPlayLove campaign earlier today. This campaign was aimed at generating awareness among parents and caregivers about the importance of the first months and years in a child’s life. The campaign, which marked the two-year long partnership between Central Group and UNICEF Thailand, featured mobile expo on ‘Early Childhood Development’ at 10 Central malls across the country, reaching out to more than 20,000 visitors this year so far.
Dr. Chartchai Norasethaporn, Senior Executive Vice President of Sustainable Development Office, Central Group, shared, “CENTRAL Group has partnered with UNICEF for the two years on the ‘Together for Every Child’ project, an initiative to help children around the world. It is part of CENTRAL Group’s social projects “CENTRAL Tham” and our Creating Shared Value (CSV) initiative, which focus on improving livelihood and well-being of employees and society, including children, women and people with disabilities. CENTRAL Group is proud to support children’s development and capacity to emerge as the future leaders of our society. We will continue to support UNICEF for projects and initiatives for Thai children and even reaching out to children around the world.”
The two partners also announced that they would continue this partnership in 2019 as well, focusing on the importance of the first 1,000 days of life.
“This period presents a unique window of opportunity to lay a strong foundation for a child’s lifelong development, health and happiness,” said Dawn Gosling, Chief of Private Sector Fundraising and Partnerships, UNICEF Thailand. “We need to reach more parents and the Thai public with this important message, to help ensure that children get the best nutrition, stimulation and care during the first 1000 days of life-starting from pregnancy upto two years of age.”
Central Group has also set a good example of how business community can bring a positive change to children’s lives by encouraging parents to focus on early childhood development and positive parenting practices, Gosling added.
Boy-Trai Bhumirat, a popular singer-song writer and the #EatPlayLove Campaign Hero also wrote a special song “Every day, I love you” to promote the importance of the early years. “Every child should grow up in a loving environment,” said Bhumirat. “I’m really glad to be part of the campaign and would like to dedicate the song to all parents in Thailand.”
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org.