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Asia-Pacific Child Rights Award for Television opens for 2014 entries

25 April 2014, Hong Kong/Bangkok/Kuala Lumpur - The Asia-Pacific Broadcasting Union (ABU), CASBAA and UNICEF are inviting broadcasters and producers to submit entries to the Asia-Pacific Child Rights Award for Television 2014.

The award is given each year to the best television programming on children’s rights produced in the Asia-Pacific region. It recognizes the efforts of broadcasters and producers in pursuing high quality children’s programming and better coverage of children’s issues.

“This award recognises the fantastic contribution that the TV industry in the Asia-Pacific region makes to raising awareness of children’s rights,” Christopher de Bono, UNICEF Regional Chief of Communication, said. “Previous entries have showcased many important issues from child labour to malnutrition, showing that the best television deals with child rights in a serious and responsible way, and that this results in great television.”

In 2014 the world will mark the 25th anniversary of the UN Convention on the Rights of the Child. The celebrations of this landmark agreement will focus public and media attention on
children’s rights. Television has a vital role to play in this.

Programmes both for and about children are eligible, and can cover any child rights issue. Entries can include documentaries that detail the plight of children, dramas that help break down stereotypes and discrimination, or animation that teaches and entertains.

Entries must have been broadcast between June 2013 and May 2014 and must be received by Wednesday 30 June 2014. The award will be presented during the ABU General Assembly in October 2014, in Macau.

Past winners include:
2013: ‘Reel Time: Bone Dry’, by GMA Network, the Philippines
2012: ‘I-Witness: Piggy Bank’, by GMA Network, the Philippines
2011: ‘Iori and Ibuki – Why We Were Born’, by Shizuoka Telecasting, Japan
2010: ‘Let Them Touch the Sky’, by the Smile Foundation, India
2009: ‘All I Need’, by MTV EXIT

This competition is open to all ABU and CASBAA members in the Asia-Pacific region. A full list of countries can be found on the CRA website.

To enter, please visit and download the entry form, or email

The winning and shortlisted programmes from 2013 can be watched online at:

Notes for editors:

About Asia–Pacific Broadcasting Union (ABU)

ABU is a non-profit, non-government, professional association of broadcasting organizations, formed in 1964 to facilitate the development of broadcasting in the Asia–Pacific region. It provides a forum for promoting the collective interests of television and radio broadcasters and engages in activities to encourage regional and international cooperation between broadcasters. It currently has more than 260 members from 64 countries. It organizes activities and projects to promote excellence in broadcasting and to improve technical and programming skills of its members, including the ABU Children's TV Programme Item Exchange.

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices.

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
UNICEF in East Asia and Pacific:
UNICEF in South Asia:
UNICEF Central Asia:

For further information, please contact:

Hanizah Hamzah, ABU (Kuala Lumpur), + 603 22822480,

Desmond Chung, CASBAA (Hong Kong), + 852 3929 1712,

Kritsada Jirathun, UNICEF (Bangkok), +66 2 356 92 49,



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