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New UNICEF Photography iPhone app showcases global efforts to advance child rights

NEW YORK, USA, 11 July 2011 – Users of the iPhone now have one more way to see the work that UNICEF is doing around the world to advance children’s rights.

The UNICEF Photography iPhone app, launched today, offers another platform to communicate on issues affecting children in different cultures and contexts – and brings the extensive UNICEF photo collection to a wider audience

Free download

“UNICEF has a rich archive of photographs that document the lives of children, especially in developing countries. So we are always looking for new ways to profile these images,” said UNICEF Senior Photography Editor Ellen Tolmie. “We believe that the millions of iPhone users, in rich and poorer countries, are interested in the visual stories UNICEF has to tell, and we want to engage with them.”

Best weekly images, a portrait series and short ‘In Focus’ reports profile children’s real situation – their joys and challenges – as well as the concrete, life-changing work being done to improve their lives worldwide.

Visual power

Beginning with print publications, films and exhibitions, photography has played a crucial role in UNICEF’s work since the agency was founded in 1946. Now more than ever, the Internet, social media and proliferating new applications on mobile devices provide additional ways to spread the word.

These platforms are also starting new conversations about children – and about UNICEF’s mission to ensure their rights to good health, an education and protection from harm.

“We hope this is just the beginning of many more steps that reach out, utilizing photography's wonderful visual power, to promote a more multi-faceted and dignified view of children everywhere,” said Ms. Tolmie. “And it is thanks to the talented and dedicated professional photographers with whom we work that these stories are as enriching as, we hope, viewers will find them.”



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