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Princess Beatrice’s hat is sold for £81,100.01 on eBay

LONDON, 20 May 2011 - After ten eventful days of bidding, Princess Beatrice's hat has finally sold on eBay for a grand total of £81,100.01.

The Philip Treacy-designed hat, worn by Princess Beatrice at the wedding of the Duke and Duchess of Cambridge, was auctioned on eBay last week to raise funds for UNICEF and Children in Crisis. The sale ended on Sunday 22 May at 8.30pm.

"I cannot believe the amazing response to the hat," Princess Beatrice told UNICEF. "I am so grateful to all those who have taken the time to participate in the auction, because their support will make a real difference. This has been such a wonderful project to be a part of."

The auction began on Thursday 12 May, with an initial £5,000 bid from UNICEF UK Ambassador Duncan Bannatyne.

Since then the auction has sparked a global frenzy, with coverage in hundreds of publications from the Daily Mail to Vanity Fair, and even a guide on Channel 4 News to creating your own origami version of the hat.

On Twitter, the likes of Victoria Beckham, Stephen Fry, and Cat Deeley have tweeted enthusiastically about the hat, with Fry describing it as "glorious" and a "fine lid."

Bids have come from across the world, from the UK and US, to Singapore, Bulgaria, Canada and Sweden. Even Australian children’s supergroup The Wiggles jumped in on the action, placing a number of bids.

The money raised by the auction will be split 50:50 between UNICEF and Children in Crisis to spend on their vital work with children.

"We are absolutely delighted that the hat has sold for so much money," said Julie Weston, director of fundraising at UNICEF UK. "A huge heartfelt thank you to Princess Beatrice for her support."

Koy Thomson, the chief executive of Children in Crisis, said: "The world's most talked about hat has created the world's most watched auction, and created the iconic charity event of 2011. We would like to thank the bidder for this extraordinarily generous bid, earning yourself a place in history, making lives better for terribly disadvantaged children, and getting a very striking hat."



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