Private sector

Strong partnerships with the private sector make UNICEF’s work for children possible.

Sana standing against chalkboard
© UNICEF/UNI235407/Noorani

UNICEF Sudan works closely with national companies—large, medium and small—as well multinational corporations to advocate for business practices that align for the benefit of children and the environment.

In turn, UNICEF helps companies strengthen their commitment to the communities in which they operate and achieve greater social impact and responsibility.

Corporate social sustainability & impact

Children and young people are stakeholders of business  – as consumers, dependents of workers, emerging employees and future business leaders. They are also key members of the communities and environments in which business operate. Investing in children and young people is good for business: it provides the foundation for a safe and sustainable future where social and economic development and progress go hand-in-hand.

The interests of children and of business are intimately linked: resilient and sustainable societies and business environments will only be possible if each child rights are protected and promoted. It is equally in the interest of business to put the interests of children and young people at the core of their business models and practices.

Corporate partners – from SAMIL, Haggar, CTC Group, DAL, COFFTEA and others—are leveraging their know-how, resources and driving innovation to support UNICEF Sudan’s work to reach every child. By fostering the rights of children and young people, UNICEF aims to engage businesses to build a safer world, for every child. 

We now call on all businesses in Sudan to adopt the Child Rights Business Principles and to join us in calling for and making greater investments for all children in Sudan.

Boy looks at camera
UNICEF/ UNI236210/Noorani

Child rights Business Principles

The Business Principles set out business actions to respect and support children's rights.

Businesses should:

  1. Commit to supporting child rights.
  2. Contribute to the elimination of child labor.
  3. Provide decent work for young workers, parents, and caregivers.
  4. Protect and ensure that every child is safe in all business activities and facilities.
  5. Ensure that products and services are safe and seek to support child rights.
  6. Use marketing and advertising that respects and supports child rights.
  7. Respect and support child rights in relation to the environment, to land acquisition use.
  8. Respect and support child rights in security arrangements.
  9. Help protect children affected by emergencies.
  10. Reinforce community and government efforts to protect and fulfill child rights.
Girl in yellow top holds up a drawing
UNICEF/Florine Bos

To engage the private sector, UNICEF is supporting:

  • Companies to implement the Children’s Rights and Business Principles (CRBPs) – a comprehensive framework that supports businesses to address the impact of their business on the rights and well-being of children. This will mean advocating with industry networks and companies to robustly operationalize the Business Principles.
  • The establishment of an Advisory Board to play a special role in ensuring right linkages and engagements are made to meet the set objectives in the different states of Sudan and nationally to ensure that children’s issues are at the center of the social and political agenda.
  • The development of innovative initiatives to scale up high-impact integrated interventions for Education, Health, Nutrition, WASH, Child Protection, Gender, Young People and Environment.
  • The Implementation of partnerships with the apex body of the private sector in Sudan, and the Ministry of Youth and Sports, Ministry of Labor and Social Development, to execute all the above-mentioned interventions.
  • Strengthening of partnerships with global Children’s Rights and Business Principles (CRBPs) partners, the UN Global Compact and Save the Children to support companies and industries to fully operationalize the CRBPs.
  • Information sharing and collaboration in areas business are already investing in and supporting communities to streamline resources, deliver respective programmes in joined up manner increasing synergies and gaining more impact whilst avoiding duplications.
  • And finally, development of a public-private partnership for child rights policy, which could include channeling a percentage of company budgets towards basic services for children, as well as establish minimum standards for companies to protect child rights.

UNICEF expected results

  • By 2020, establish an Advisory Board to ensure that child issues are the center of social and political agenda in Sudan.
  • By 2020, establish a mechanism that encourages at least 100 companies to operationalize children's rights and Business Principles.
  • By 2020, at least three initiatives will have been established, one to combat chronic malnutrition, another for young people skills development and employability, and one to address climate change.

#BusinessForResults: Realize Sudan’s Vision 2030

For more information, contact: 

Abir Ibrahim                                                               
Private Sector Engagement Officer                                                                 

Larissa Bruun
Partnerships and Resource Mobilization Manager