Colombo, Sri Lanka, 11th November 2018: The United Nations Children’s Fund (UNICEF) and leading online retail destination wOw.lk have partnered to launch Sri Lanka’s first line of ‘Inspired Gifts’, essential supply items that when purchased online support and improve the lives of children and communities.
Launching today, the 72nd anniversary of the founding of world’s leading children’s organisation, for the first-time shoppers in Sri Lanka can purchase one of twelve individual life-saving, life-changing supply items that UNICEF will directly deliver to communities around the world including Sri Lanka. Shoppers can choose from a range of prices in four categories of support; gifts that provide essential nutrition and health services to children, gifts that support children’s education, gifts that provide safe water and good sanitation to communities, or gifts that support UNICEF’s emergency response for children and families.
The process of purchase is simple. Firstly, shoppers visits www.wow.lk/unicef and select the gift they want to purchase from the twelve available. Secondly, they personalize their print-at-home card with a dedicated message to the friend or loved-one who will receive the gift. Thirdly, they receive confirmation of their purchase via email, and finally UNICEF then delivers the chosen gift to children and communities in the greatest need.
Exclusive to wOw.lk in Sri Lanka, some examples of the Inspired Gifts available are:
- Five story books for schools, children's centers and families who are in need, priced at LKR 2,870
- 2,000 Iron supplements, helping to treat iron and folic acid deficiency in pregnant mothers, priced at LKR 4,130
- A hand water pump to help provide clean, safe drinking water for a village, school or a community, priced at LKR 46,500
- A large, versatile tent that can be used as a temporary school or health center after a natural disaster, priced at LKR 268,500
Tim Sutton, Representative, UNICEF Sri Lanka said: “UNICEF is excited to be partnering with wOw.lk to offer Inspired Gifts in Sri Lanka for the first time. We know Sri Lankans are generous, and want to make a positive difference to the most vulnerable during the Christmas giving season and beyond. Now, through Inspired Gifts shoppers can easily give a meaningful present to loved-ones, confident that they are also supporting the neediest. Inspired Gifts are not ‘virtual’. They are tangible, life-saving items that provide critical support to children.”
CEO of wOw.lk, Dr Nushad Perera stated, “this is an unique opportunity for Sri Lankans all over the world to give a gift to children in need. Simply go online and make your donation, wOw will take care of the rest with UNICEF.”
Supporting the launch, UNICEF and wOw.lk will unveil a social media campaign that highlights the transformative power of Inspired Gifts.
The price of each gift includes the full cost of the item itself, along with personalized acknowledgments to the gift receiver and all associated transaction fees. The total transaction cost for each gift will not exceed 5% meaning that for every 100
About UNICEF Sri Lanka
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Present in Sri Lanka since the 1950s, UNICEF continues to work to ensure that all children and young people, especially the most vulnerable, benefit from good health and nutrition services, have a quality education, are protected from violence, abuse and neglect and benefit from social protection services. UNICEF also provides essential humanitarian aid during times of emergency, helping communities to respond, recover and prepare for future emergencies. For more information about UNICEF Sri Lanka, visit www.unicef.lk
wOw.lk is the pioneer and #1 ecommerce operator offering the most trusted online shopping experience in Sri Lanka. Choose from an enticing range of the world's most popular brands in categories such as white goods, electronics, lifestyle, gadgets, mobile phones, laptops, household items, fitness equipment and much more to suit your preference and style. We strive to offer you the very best deals, real value - including secure payment options, island-wide delivery, genuine warranty, and excellent after sales services. Digital Commerce Lanka (Pvt) Ltd (wOw.lk) is a fully owned subsidiary of Dialog Axiata PLC, Sri Lanka’s largest mobile telecommunications provider - a public quoted company (DIAL) in the Colombo Stock Exchange.
For further information about wOw.lk please contact:
Head of Marketing - wOw.lk, Tel:
+94 773 166 719,
Assistant Manager Marketing - wOw.lk,
Tel: +94 761 357 231,
About UNICEF Sri Lanka
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF Sri Lanka, visit www.unicef.lk