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Base de datos de evaluación

Evaluation report

VTN 1999/001: The Evaluation on the Effectiveness of the Impact of Programs Kaleidoscope - VTV2 on the Awareness, Attitude and Behavior of Children Aged Between 13-15 in Implementing the Rights of the Child



Author: Van Dung, N.

Executive summary

Background

Television, one of the main communication channels, has become a general forum, a playground for children. It plays an important role in creating a space of social contacts between individuals and social groups. VTV2- Scientific and Educational Department has produced TV programs for children, contributing significantly to the protection, education and care of Vietnam children. For advocacy and communication on the CRC and to meet the needs of children in cultural and entertainment areas, UNICEF and VTV2 developed and implemented a new television program entitled "Kaleidoscope" starting in 1997 for children between 12-15.

Purpose / Objective

For advocacy and communication on the Convention on the Rights of the Child (CRC) and to meet the needs of children in cultural entertainment areas, UNICEF and VTV2 developed and implemented a new television program entitled 'Kaleidoscope' starting in July 1997 for children between 12 and 15.

Objectives of the Evaluation:
- To evaluate the impact of Program Kaleidoscope - VTV2 on the awareness, attitude and behavior of children aged 12 to 15 in the implementation of the rights of the child and other important UNICEF-related issues such as health care, HIV/AIDS prevention, nutrition, conservation of water, sanitation, prevention of accidents, social relations, etc.
- To evaluate the advantages and disadvantages in the implementation of the program and suitable measures of the form and the content

Methodology

300 questionnaires were distributed in two provinces: Langson town and Locbinh district, Bienhoa City and Thongnhat district. A group discussion of students and another of parents and teachers were conducted in each province. Each group had six people. In each province, in-depth interviews were conducted with three children aged 12 to 15, three parents or teachers, and four provincial leaders directly guiding the implementation of the program of the Provincial Committee for Protection and Care of Children. Additionally, two central leaders directly guiding the implementation of the program of Educational and Scientific Department Vietnam TV were interviewed.

Key Findings and Conclusions

Children were asked to list their favorite tv shows. 'To the Olympia Peak' was first at 84.9%, followed by 'Meeting at the Weekend' at 72.6% and then 'Kaleidoscope' at 64.9%. Out of the 91.6% of children who have seen the program, 15% watched the program once, 18% twice, 20.31% three times and 46% have watched it more than four times. Making remarks on the content of Kaleidoscope, 50% of respondents said that the contents were new to them at the time of the showing while 50% already knew the content from different sources. Of those that had already been exposed to the program message before, 59.68% said they had learned the information from other tv programs, 14.72% knew via their meetings, 18.6% through their teachers, 8.52% through their pioneer leaders, 13.17% from their parents, 8.52% from their siblings, and 20.15% through their friends.

Out of those interviewed, 63.9% knew about their duties and rights. Those who watched the program had a much higher percentage than those who had never watched it: 66.28% versus 37.5%. For knowledge regarding individual health such as only drink boiled water, have a bath every day, etc., the percentage of children who have watched the Kaleidoscope program was consistently higher than those who did not.

A larger majority of seventh grade pupils found the program interesting compared to grade 8 and 9 pupils at 94.5%, 88.2% and 92.2% respectively. More female pupils were interested than male pupils at 94.7% and 88.7%. A larger difference was found between rural and urban students; 65.8% of rural students consider the program interesting compared to 24.4% of urban. When asked what kind of shows on Kaleidoscope attracts them, 83.52% liked shows about cultural knowledge, with 71.64% enjoying shows on historical traditions. The lowest scores went to programs on HIV/AIDS at 55.17%, children's rights 57.47% and environmental sanitation 61.3%.

Out of the pupils who have watched the program, 84.87% say that they have applied the knowledge to their studies. 21 or 7.36% have participated in Kaleidoscope contests and quiz shows.

Generally speaking, the level of awareness of Kaleidoscope and the content of its programs was better known to females than to males; higher grade students more than lower grade students; and urban pupils better than rural students.

Recommendations

The show should be shown at a specific time and day. Many respondents mentioned that they would watch the show if they knew when it was on.

There were comments on the organization and prize money of the actual quiz shows held on Kaleidoscope that should be investigated further.



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Report information

Date:
2000

Region:
EAPRO

Country:
Vietnam

Type:
Evaluation

Theme:
Advocacy and Communication

Partners:
National Center for Humanities and Social Sciences

PIDB:
YA601

Follow Up:

Language:
English

Sequence Number:
1999/001

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