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UNICEF forges partnerships with governments, non-governmental organisations, public and private sector role-players to strengthen its programme initiatives aimed at transforming the lives of children. UNICEF acknowledges the following partners’ involvement in its child protection activities:

The International Labour Organisation (ILO) supports the activities of UNICEF in speaking out against child exploitation, child labour and trafficking. The ILO advocates against child labour which undermines progress towards the attainment of MDG's for poverty reduction, education, HIV/AIDS and gender equality.

Department of Social Development has developed a specific Child Protection Action Plan, which includes the establishment of a national Government-NGO working group and task teams in host cities to implement local child protection plans..

Approved non-government organisation partners that support the activities of the Department include: Childline, Child Welfare South Africa, National Association of Child Care Workers, and the OLIVE LEAF Foundation will make an important contribution to UNICEF’s child protection awareness campaign by providing trained social workers, supported by child and youth care workers and additional trained volunteers for the UNICEF Child Friendly Sites at FIFA Fan Parks.

Fair Trade in Tourism South Africa (FTTSA), an independent non-profit organisation, is an implementing partner of the UNICEF campaign. FTTSA will focus its activities to advocate against commercial sexual exploitation of children (CSEC) in the tourism industry.

National Prosecuting Authority (NPA), has taken the lead in a South African Government human trafficking programme, Tsireledzani that is focussing on human trafficking. UNICEF developed specific Red Card material that the NPA is distributing among government stakeholders and the SAPS in all provinces.

TOTAL South Africa: A three year partnership exists between UNICEF and TOTAL South Africa supports the UNICEF sport for development programme, which includes teacher/coach training and mass participation in sport by school communities throughout South Africa.

UNICEF Media partners

  • Game On, a collaborative campaign between Total South Africa, Mango, Tempest Car Hire, Brothers for Life, Footballers for life, and Netgen to promote sport tourism in South Africa, dedicated a page for the UNICEF’s Sport for Development programme during the World Cup, on its website.
  • True Love magazine included tips for parents and children about keep safe in its June edition.
  • Balfour International developed advertisements featuring child safety messages for display at 3D television screens at airports in South Africa.
  • MXit social media platform included emergency numbers that children can phone when they need help or report incidents of abuse and exploitation.
  • Saatchi and Saatchi undertook the creative development of `The Red Card’ campaign material.

  Return to UNICEF actions to strengthen child protection during World Cup and beyond>>


Balfour International Ltd     


Child Welfare South Africa

Fair Trade in Tourism South Africa

Government of South Africa

International Labour Organisation

Let's Play


National Association of Child Care Workers

OLIVE LEAF Foundation

Saatchi & Saatchi


Tourism Business Council of South Africa

Tourism South Africa


True Love Magazine


United Nations

World Vision



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