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Early Means Early - Mapping the gaps

Early Means Early - Mapping the gap

Author: FrameWorks Institute, DST-NRF Centre of Excellence in Human Development, Stellenbosch University, UNICEF, and the MRC/Wits Developmental Pathways for Health Research Unit
Price: Free
No. of pages: 40
Publication date: September 2016
Publisher: FrameWorks Institute
Languages: English

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The National Integrated Early Childhood Development Policy that was approved by Cabinet in December 2015 stipulates a nationally branded communication strategy about the value of early childhood development, advising that there should be synergy and consistency across media platforms, in messaging and in materials supporting the communications. In concert with this Policy, the partners in this research committed themselves to developing an evidence-based narrative that makes the science of ECD more understandable and usable for those working to communicate its importance to the public and stakeholders so as to elevate support for national programmes that support early childhood development.

To provide expertise to further understand what is needed in such a communications strategy, the FrameWorks Institute in Washington DC, well known for its work with the Center for the Developing Child at Harvard University, was contracted at the end of 2014 to assist a consortium of interested groups represented by the DST-NRF Centre of Excellence in Human Development and the Developmental Pathways to Health Research Unit at the University of the Witwatersrand, Stellenbosch University and UNICEF.

This report identifies key communication challenges faced by experts and advocates as they seek to elevate support for public policies that will best serve the developmental needs of all children in South Africa. The report provides an initial set of strategic recommendations for how best to communicate the expert story in ways that expand public understandings of early childhood development and build support for policies and programs that leverage this connection.






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