The Truck: A COVID-19 prevention campaign on wheels
On the road to slowing the spread of COVID-19 in South Africa
The Truck is a multi-media messenger on wheels traveling South Africa and broadcasting local stories about how COVID-19 has affected people’s lives. Accompanied by trained community engagement teams, the joint effort is a vital communication intervention creating awareness about COVID-19 prevention methods while combatting misinformation and myths about the virus. As South Africa undertakes a phased vaccination plan, the truck also serves as a key source of trusted information – addressing people’s concerns and encouraging uptake with clear evidence-based messages.
UNICEF’s #TheTruck in action
In visits to 5 provinces that have been hard hit by COVID-19 in South Africa, the truck has reached more than 648 830 people in 60 priority hotspots by the middle of February 2021. Community engagement teams interacted with more than 17 587 people long the routes. The presence of the truck on the ground also provides rapid feedback on changing fears and perceptions about the virus which in turn inform UNICEF, Government and partners’ targeted communication interventions, limiting the spread of COVID-19 and saving lives.
The truck is a partnership between UNICEF, the Department of Health, local government and stakeholders, the South African Red Cross Society and World Vision (Eastern Cape).
Watch some of the local stories that the truck has been screening here: