UNICEF and Gavin Rajah partner at Fashion Week 2020 to end violence against children

12 March 2020
Gavin Rajah/2020
National ambassador for UNICEF, Gavin Rajah (middle), with UNICEF Deputy Representative, Muriel Mafico (right) and Grace Awuoth Otieno, also from UNICEF (left) at the AFI Cape Town Fashion Week 2020.

Cape Town - UNICEF in South Africa has joined forces with Gavin Rajah, a long-serving National Ambassador for UNICEF South Africa, to highlight the scourge of violence against children in South Africa at the opening of Fashion Week in Cape Town on Thursday, 12 March.

Mr Rajah, a committed and fearless advocate for ending violence against children, is opening this year’s Fashion Week and has dedicated his collection to raising awareness around violence, sexual violence, and child labour, among others.

“Not a day goes past in South Africa without some form of violence against children. Around 70 sexual violent crimes are reported every single day. Mostly this violence occurs in places where children should be safest – their homes, schools and public spaces - often by those closest to them including parents, teachers and peers. Even more tragic is that about 40% of child survivors of sexual violence have experienced it more than once,” said Mr Rajah.

“Must there be more?” he asked, referring also to ending abusive labour practices in the fashion industry. In South Africa, 7.4% of child labour is found within manufacturing sector, and 50% of child labour is in the trade and retail sector.

“We have become so accustomed to these statistics that we have become numb. But behind every statistic is a child who is hurting, a child who is abused. It is an indictment on our society that violence against children continues at such shocking rates,” said UNICEF’s deputy representative, Mrs Muriel Mafico.

She welcomed the opportunity which Mr Rajah had given UNICEF to spotlight this issue and valued his unwavering support to address violence against children. She also acknowledged Dr Precious Moloi-Motsepe, chairperson of Africa Fashion International which makes the platform of Fashion Week possible.

“The situation is not without hope. It can start with you: Be a loving parent. Be a mentor to a child. Invest in safe spaces for children, in homes, in schools and in communities. Small actions by individuals can snowball into a social movement where we can all make a difference to ending violence against children, so that they can live out their full potential in a safer, happier world,” said Mrs Mafico.

Media contacts

Greer van Zyl
Communication Specialist
UNICEF South Africa
Tel: +27 79 896 3447


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in over 190 countries and territories to translate that commitment into practical action, focusing special efforts on reaching the most vulnerable and excluded children everywhere.

Working with a range of partners, UNICEF has had a presence in South Africa since the end of apartheid and continues to work towards bettering the lives of all children in the country.

Follow UNICEF South Africa on TwitterFacebook and Instagram

Media Enquiries:

UNICEF-South Africa: Greer van Zyl, Communications Specialist
+27 79 8963447; gvanzyl@unicef.org

Gavin Rajah: Tziona Kerton/Tamlyn van Heerden, Conversation Capital
+27 21 4222342; tamlyn@conversationcapital.co.za