Media home

Media home


Press releases

UNICEF in the media

Official statements

Media calendar

Children and the media


Fair Trade in Tourism South Africa (FTTSA) Announces the Winners of the Red Card Campaign Contest

by Fair Trade in Tourism South Africa

27 July 2010…FTTSA is excited to announce the winners of our Red Card Campaign Contest. In partnership with UNICEF and the ILO the Red Card Campaign is part of the FTTSA initiative ‘Fight Child Exploitation in Tourism’. This is a four pronged initiative and consists of:

  • The Tourism Child-Protection Code of Conduct (The Code) 
  • The UNICEF Red Card Campaign 
  • Advocacy and 
  • Resources.

FTTSA is the official Local Code Representative (LCR) for the Tourism Child-Protection Code of Conduct for South Africa, which was recently launched to the South African tourism industry in June 2010. The Code is an award winning, international multi-stakeholder initiative working to combat the commercial sexual exploitation of children (CSEC) associated with travel and tourism; linked to The Code, is the UNICEF Red Card Campaign.

Tourism businesses all over South Africa have been displaying and distributing Red Card Campaign collateral to raise awareness of tourism staff, suppliers, customers and community members about CSEC. The different collateral includes information about what child sex tourism is and the relevant numbers to call when incidences of exploitation are suspected. This campaign was kicked off in anticipation of the FIFA 2010 World Cup™ and is ongoing.

The Red Card Campaign Contest was created to encourage people who have received the Red Card Campaign collateral to use and distribute the collateral widely and creatively. To recognize the tourism sector’s efforts and to stimulate sharing of best practices, FTTSA is awarding prizes to the following winners who have best demonstrated use of Red Card Campaign collateral in a tourism environment.

First Prize: AVIS
SATIB has generously donated one full page, full colour advert in the SATSA Tourism Tattler Trade Journal, valued at R17,666 for the May 2011 edition. For more information visit Tourism Tattler.

Second Prize: CAPE GRACE
1) One year’s free membership with FEDHASA, with a minimum value of R3,000. For more information visit FEDHASA.
2) Fused has donated the following prize: domain name registration, basic website design, website hosting for one year (R1,299 value) worth a total value of R5,603. For more information visit FUSED.

Third Prize: Shiluvari Lakeside Lodge
Southern Africa Tourism Update Online donated a daily news e-mail Big Button for the month of September 2010 valued at R6,527. This includes the cost of in-house banner design. For more information, go to Tourism Update Online.

FTTSA would like to thank all of the businesses that generously donated prizes for this contest and everyone who participated in this contest and in the broader Red Card Campaign. We are very grateful for your support of the Fight Child Exploitation in Tourism initiative FFTTSA is continuing to distribute Red Card flyers, tent cards, posters and little red cards. If you are a tourism business interested in getting involved in the Red Card Campaign, please contact or

About FTTSA and The Code
FTTSA is a South African based non-profit initiative, working to promote equitable and sustainable tourism development. Since 2003, FTTSA has been operating a destination-specific certification programme, based on global principles of Fair Trade as well as local development imperatives to reduce poverty and inequality within the post-apartheid context. FTTSA is the Local Code Representative for the Tourism Child-Protection Code of Conduct and has started Fight Child Exploitation in Tourism initiative in June 2010.

To date, 66 tourism businesses from throughout South Africa ranging from luxury hotels and safari lodges to community-based micro-enterprises have qualified for FTTSA certification. Tour operators and consumers are assured that accommodation and activities carrying the FTTSA mark are adhering to specific criteria such as fair wages and working conditions, fair distribution of benefits, ethical business practice, and respect for human rights, culture and the environment. This ground-breaking certification programme is the first of its kind in the world, focusing strongly on labour and socio-economic standards in addition to environmental performance. For more information on FTTSA certification, please visit

Download the press release [WORD] [PDF]



 Email this article

unite for children