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Early Childhood to benefit as Mr. Price and UNICEF launch “Kids are Priceless” partnership

UNICEF/South Africa/2008/Hearfield
© UNICEF/South Africa/2008/Hearfield
UNICEF invited Neil McCallum of the Scottish T-20 Championship cricket team to a clinic with young children supported by Mr. Price and the Red Cap Foundation in a sport for development programme near Durban.

Durban, 22 April 2008 – Mr. Price Group, RedCap Foundation and UNICEF announced their partnership intended to benefit young people from low-income communities in South Africa at a press conference at Parkhill Secondary School in Durban. 

Under the campaign theme ‘Kids are Priceless’, the primary aim of this collaboration, is to raise funds to support development initiatives of UNICEF and the RedCap Foundation, a non-profit organisation established by the Mr. Price Group. 

Welcoming the new cooperation between the oganisations, Macharia Kamau, UNICEF Country Representative said, “This partnership will help turn the tide of challenges facing South African children in particular within the important yet under funded area of early childhood development to help ensure that our future citizens get the best start in life.”

According to Shane Van Niekerk, Mr. Price Group MD, various initiatives will be launched by the company to help reach a target of ZAR 2million, the figure set for this financial year.

UNICEF/South Africa/2007/Hearfield
© UNICEF/South Africa/2007/Hearfield
Young children enjoy a bowling lesson with Scottish T20 championship cricketer Qasim Sherka, at a UNICEF supported cricket clinic near Durban. Mr Price and the RedCap Foundation support sport and play initiatives for young children around the country.

All funds raised will be channeled to both UNICEF and RedCap Foundation with specific focus on education and early childhood development.  Fundraising opportunities to be explored include the introduction of an employee fundraising program and various customer engagement initiatives in Mr. Price stores which will directly benefit the “Kids are Priceless” campaign. 

Gavin Rajah, a UNICEF Goodwill Ambassador emphasised the importance of schools as “a haven away from home, where children can find solace from any domestic stresses.”  He added that the partnership between the Mr. Price Group and UNICEF is an illustration of a South African organization showing its true support for children by of South Africa, helping our own.

The campaign launch featured a demonstration of a Fun Wall by learners, as well as a tour of the well-equipped computer centre, where students showed off their computer literacy skills.  A video of the Group’s corporate social responsibility initiatives in education, sports and information technology group was also shown.





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