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The Toy Movement: Helping brighten the lives of children

Johannesburg, 13 December 2017 - Safe Parks, some of which UNICEF support, continues to make a meaningful difference to the lives of children throughout South Africa by providing care and support in various forms.

The positive impact of these protective spaces for children was brought to the attention of the Canadian High Commission earlier in 2017 when UNICEF arranged a visit by the Head of Cooperation at the High Commission to the Soweto Safe Park. The visit provided tangible insight into the work being done by the Department of Social Development, the National Association of Child Care Workers (NACCW) and UNICEF in the collective effort to leave no child behind.

Based on that visit, the Canadian High Commission launched its Toy Movement Campaign at South Africa’s iconic Constitution Hill where an announcement was made that 1441 toys would be distributed at 24 safe parks among 6 regions in Gauteng province. The Toy Movement was conceived by Spin Master, a Canadian toy and entertainment company and has thus far donated over R7 million ($500 000) worth of toys globally to children in need. The 300 children in attendance, from several Gauteng Safe Parks, were also presented with specially chosen toys thus giving them the opportunity to play and to learn.

Working with the NACCW, UNICEF will support the distribution of these toys to the country’s most vulnerable children over the festive season.





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