World Children's Day

Blue, for every child

21 November 2021
Svetski dan deteta 2021 - Palata Albanija
UNICEF Serbia / Pancic

Belgrade, November 20, 2021 -  today the entire world marks the World Children's Day, and Serbia follows this tradition as well. On this day the "UN Convention On The Rights Of The Child" was adopted, the most ratified human rights document in history. It is a day that celebrates the prosperity of children, when country and government leaders are called to fulfill the promises they made by signing the Convention, and to once again pledge they are committed to efforts in leaving no child behind.

All children are entitled to every right from this Convention, regardless of who they are, where they live, what their parents do, their financial status, the language they speak, of which religion or culture, or whether they have a disability.

During the past decades a significant progress was made when it comes to children's rights and standards in the fields of health care, education and social protection. Despite this progress, children and young people are now facing new challenges - climate changes and air pollution, abundance of fake and unsubstantiated information on social media, and the COVID-19 pandemic has at the same time worsened their mental health and increased concern due to increased family poverty and deepening of the digital divide.

In Serbia children make up only 17.3 per cent of total population

  • 8.3 per cent of children live in absolute poverty, and as much as 24.2 per cent of children lives on the poverty line, while 22.2 per cent of people younger than 24 are unemployed
  • 31 per cent of children still hasn't received mandatory vaccine immunization
  • Today 61 per cent of children aged 3 to 5 attends kindergarten. This percentage is significantly lower among children from families of lower income - just 11 per cent, and for children from Roma communities this comes down to only 7 per cent
  • Although more girls from Roma communities attends high school today, it is still far from the national average, which is three times bigger
  • As much as 16 per cent of young people, aged 15 to 24 does not work or go to school
  • 70 per cent of children living in social care institutions are children with disabilities
  • 45 per cent of children are subjects to physical methods of discipline in their homes, which negatively reflects their development
  • Over one half of girls from Roma communities are married before they are 18 years of age, while in the general population this number is 5.5 per cent. 

These facts are why we need to continue working together to allow every child to survive and thrive, to achieve all their rights and their full potential, from early childhood to adolescence. 

UNICEF has marked the World Children's Day in Serbia with a range of activities including an innovative NFT auction to help the children with disabilities, publishing the results of a research "What children and young people think of the influence of Serbian business sector on their rights and how much does it support children and young people in Serbia", lighting up landmarks in blue in the night of November 20 marking the celebration of children's rights, and various promotional activities in shopping malls. 

We invite you to mark this year's #WorldChildrensDay with UNICEF #BlueForEveryChild and demand a better future for every child.

Media contacts

Jadranka Milanovic
Communication Officer
Tel: + 381 11 3602 104
Tel: +381 63 336 283


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

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