UNICEF and Rakuten Viber partner to amplify Youth voices in Serbia!

U-Report - the social platform for positive changes in local communities is now available with a digital community and themed sticker pack.

28 November 2019
Jelena Jaćimović

Serbia, Belgrade, 28 November 2019 – The Republic of Serbia has joined U-Report, the community participation tool enabling young people to express their opinions and be active advocates for positive change in their communities and among friends.

It is being implemented by UNICEF with support of partners. Rakuten Viber has joined in through the global partnership with UNICEF. Viber users can now find and download free U-Report Viber stickers stating, “Your voice matters!”.

U-Report is a free tool for community participation, collecting and mapping real-time opinions of youth, through polls and alerts. It is designed to address issues that young people care about so that state institutions, non-governmental and international organizations, as well as the media, can utilize the results of the polls in their work on projects, when developing policies and strategies, as well as for analysing and measuring progress in various areas related to children and young people.

You can download Your voice matters free sticker pack HERE!

“UNICEF’s collaboration with Rakuten Viber has rapidly accelerated the number of young people that are able to access timely, relevant and positive information that can make a difference to their lives. In just three months 600k people have been engaged and we have over 150k new subscribers to U-Report. This represents unprecedented growth for our global U-Report platform and is a testament to the power of our partnership. With Viber’s support, we know millions more young people around the world will have their voices heard,” said Tanya Accone, Senior Advisor on Innovation at UNICEF.

“We at Rakuten Viber are very happy to partner with UNICEF to help young people in Serbia share important messages and for their voices to be heard loud and clear via our communication platform. And since privacy is a top priority for Rakuten Viber, they will be able to do that, knowing that their identity and data are safe,” stated Daniela Ivanova, Business Development Director for CEE at Rakuten Viber.

You can join U-report Viber Community HERE!

U-Report enables direct and rapid data collection and analysis, and participation is completely anonymous, and all data are safe.

  • U-Report is a free online-based opinion polling service for young people.
  • Polls for Serbia can be accessed through Viber.
  • There are currently over 8.5m U-Reporters in over 60 countries, while Serbia has 3,000 U-Reporters right now.
  • Results of the opinion polls are available online at serbia.ureport.in


About Rakuten Viber

At Rakuten Viber, we connect people. No matter who they are, or where they are from. Our global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. We ensure our users have a secure and free environment to share their emotions. 

Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services. It is the official communication channel of FC Barcelona, and the official instant messaging and calling app partner of the Golden State Warriors.

Join Viber today and enjoy the world’s best communication experience.

For further inquiries, contact us at media@viber.com 

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Media contacts

Jadranka Milanovic
Communication Officer
Tel: + 381 11 3602 104
Tel: +381 63 336 283


UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit www.unicef.org/serbia

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