Nis, 23 April 2019 - After making a donation of US$50,000 last year to improve the work of the Neonatology Unit in the Nis Clinical Centre, and to raise awareness about early childhood development in Serbia, representatives of VODAVODA, their partners from the Kuwaiti Caro General Trading and UNICEF, visited the Nis Clinical Centre today.
“One year after the donation, we can be proud of how the Neonatology Unit in Nis has incorporated the principles of developmental care in its daily work with premature babies. This initiative is a small, but significant contribution to the overall efforts of the Government to modernize neonatal care in Serbia. Our cooperation with VODAVODA, and their distributors in the countries of the Persian Gulf, is an excellent example of how businesses can contribute to the wellbeing of children and families through UNICEF,” said Jelena Jakovljevic Zajeganovic, UNICEF Serbia Early Childhood Development Specialist.
Part of the funds have been used for the procurement of necessary medical equipment, as well as to improve the conditions that enable the active involvement of parents in the medical treatment of premature babies, the increased availability of breastmilk, and the reduction of factors that negatively impact the development of newborns.
“Annually, about 300 of the most at-risk preterm infants from South-eastern Serbia are being treated in our unit. Bearing in mind that our region is characterized by perinatal mortality rates that are significantly higher than the average rates in Serbia (in 2017, for example, 8.5 in Vranje and 10.5 in Pirot per 1000 births, compared to 7.8 in Serbia), this support is even more significant. We want to thank UNICEF and its partners for contributing to the improvement of the conditions necessary for the care of children born prematurely and the work of the Neonatology Unit of Pediatric Internal Diseases Clinic in Nis,” said Prof Dr Emilija Golubovic, Head of Pediatric Internal Diseases Clinic of the Nis Clinical Centre.
VODAVODA's partners from Kuwait have stressed that socially responsible business is a natural part of business culture.
“Helping children is our national responsibility, which we are trying to expand beyond our borders. We love Serbia, and so we have decided to help children in this country to have a healthy childhood. This is only right and good, and we invite all companies in Serbia and around the world to get involved,” said Abdulazziz Abdeen, Caro General Trading Director.
“VODAVODA supports UNICEF. We decided to support the Neonatology Unit in Nis because we believe that UNICEF knows best where aid is most needed. Together we can bring the warmth that the most vulnerable babies need. It enriches us to help, and we are delighted that we share the same values with our partners from the Middle East,” said Vojin Djordjevic, VODAVODA Brand Creator.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org/serbia