UNICEF and dm together for visiting nurse service

Dom zdravlja Primary Health Care Centre in Kragujevac received a vehicle for the visiting nurses to visit families with children dobio vozilo za posete patronažnih sestara porodicama sa decom

28 August 2023
dodela vozila kragujevac 2023
UNICEF Srbija/2023/Vaš

Kragujevac, 28 August 2023 – Today, the visiting nurse service at the Primary Health Care Centre in Kragujevac received a vehicle that will enable the visiting nurses to regularly visit families with children in Kragujevac and the surrounding area. The vehicle, a Ford Fiesta, was secured from dm’s donation to UNICEF to support the equipping and strengthening of the visiting nurse service in our country.

“For years now, my colleagues, visiting nurses, and I have had the opportunity to undertake professional development and keep up with the latest knowledge in the field of early childhood development and parenting, thanks to UNICEF’s support. In Serbia, every parent can expect a visit from a visiting nurse after the mom and baby return from the maternity ward. In addition to providing advice on health and nutrition, the visiting nurse supports moms and dads to understand and support the child’s psychological development and establish interaction with the child through play and reading together. The work of a visiting nurse also includes caring for parents and supporting them to cope with stress and overcome challenges. For us, the donation of a vehicle from our friends at UNICEF and their partner, the company dm, is a huge incentive and a message that our work and commitment are valued and appreciated. The latest addition to the vehicle fleet ensures that we can reach even the most remote families and be with them when it is the most important”, said Slavica Nikolić, head nurse of the visiting nurse service of the Primary Health Care Centre in Kragujevac.

UNICEF and dm joined forces to support the work of the visiting nurse service, because every family in Serbia has the right to the support of a visiting nurse.

“Parents have great confidence in the expertise and knowledge of visiting nurses, and they readily accept and apply their advice. The course and outcomes of the child’s development will depend on how well the parent is supported to show the child love, provide comfort and warmth, emotional support, take care of the child’s health, create opportunities for the child to learn through joint play and daily activities. That is why timely, high-quality, focused support of the visiting nurse to parents is precious and we would like to thank our partner, dm, for recognizing that investing in the visiting nurse service and the health care sector is in the best interest of parents and our youngest fellow citizens”, said Mila Jovanović-Vuković from UNICEF Serbia.

Every family in Serbia has the right to one visit during pregnancy, 5 visits during the newborn period, two during the infant period, and one each at the child’s ages of 2 and 4.

“We at dm are extremely pleased that we can strengthen the work of the visiting nurse service in Serbia through this donation, and thus enable children and parents from the most remote places to get adequate support when they need it the most. We are aware of how valuable the help of visiting nurses is in those first, most delicate moments, and that is why we believe that every family deserves stable support. The society and community in which we operate are the backbone of our business, which is why it is important to focus on parents and therefore contribute to the shaping of our children’s future. The partnership with UNICEF and this great initiative are the path that dm will continue to follow in the future, said Svetlana Jovanović Mitić, Department Manager of Marketing and Communications in dm Serbia and North Macedonia.

The development of the visiting nurse service is part of the strategic determination and National Programmes of the Ministry of Health adopted by the Government of the Republic of Serbia.

“Serbia has a well-established, high-quality network of the polyvalent visiting nurse service at the level of the primary health care system. This service deals only with preventive health care and is available for every newborn and family with a child, while vulnerable families can receive additional visits. The visiting nurse service works with other institutions in the community and therefore plays an important role in reducing social inequalities, and the Ministry of Health is committed to improving the accessibility and quality of services for all citizens. Taking care of the health of the entire family, including the mental health of children and parents, is the priority of the Ministry and we are very pleased that together with UNICEF we launched the Caring for the Caregiver programme”, said the State Secretary in the Ministry of Health Aleksandar Milošević.

The company dm donated a total of 5,860,500 dinars to UNICEF for the procurement of two vehicles for family visits so that visiting nurses can reach the most remote areas in Bor and Kragujevac, and reach every pregnant woman, mother, father and baby.

Media contacts

Jadranka Milanovic
Communication Officer
UNICEF Serbia
Tel: + 381 11 3602 104
Tel: +381 63 336 283

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