Support from the first moment - Ana Ivanovic Visits Neonatal Intensive Care Unit

Ana Ivanovic, National Ambassador for UNICEF in Serbia, talked with mothers of prematurely born babies and shared her experience about skin-to-skin contact and its importance from the very first moment after birth

24 December 2018
Ana Ivanovic during her visit
UNICEF Serbia/2018/Vas

Belgrade, 24 December 2018 –  Ana Ivanovic, National Ambassador for UNICEF in Serbia, has visited today the neonatal intensive care unit (NICU) within the Gynaecology and Obstetrics Clinic “Narodni Front” in Belgrade.

Joined by the Clinic Acting Director, Professor Dr Zeljko Mikovic, and UNICEF Representative Regina De Dominicis, she talked with mothers of prematurely born babies in the Neonatal Intensive Care Unit and shared with them her own experience about skin-to-skin contact and its importance from the very first moment after birth.

„I am very happy to have had the opportunity to see those little heroes in the arms of their parents, in close skin-to-skin contact. I am glad that I, together with other donors, have contributed to the improved conditions for the care of preterm new-borns in the Narodni Front maternity, and to securing that parents can be with their babies during their stay in the neonatal care unit”, said Ana Ivanovic.

She added that “parent-baby bonding is an exquisite feeling, invaluable for a baby’s development since the first moment of her life.”

Dr Zeljko Mikovic thanked UNICEF for the support and the engagement of Ana Ivanovic in securing funds needed for the improvement of the conditions for the care of preterm new-borns with active participation of parents during the child’s stay in the neonatal intensive care unit.

"I am very happy to have had the opportunity to see those little heroes in the arms of their parents, in close skin-to-skin contact."

„In July this year, the Government of the Republic of Serbia adopted the National programme for support to breastfeeding and, family oriented developmental care of the newborns, and the Narodni Front Clinic is trying to be a leader in the implementation of this Directive. 

We thank UNICEF for the support in providing the additional training of the medical staff and for donating the equipment for the establishment of family oriented developmental care in neonatology,” said Dr Mikovic.

UNICEF provided kangaroo care chairs and tops, noise detectors, “nests” for positioning babies while they are in the incubator, towels, and the equipment breast milk storage.

„Parents have an important role in the improvement of neonatal care quality in Serbia. Skin-to-skin contact and placement of the baby in the same room with her mother immediately after birth considerably influence lactation and emotional bonding of the parents and their child, impacting the baby’s growth and development,” said Regina De Dominicis, UNICEF in Serbia’s Representative.  

She thanked Ana Ivanovic for her continuous support, and also a number of companies which have contributed to the improvement of conditions for the care of preterm new-borns in the Narodni Front maternity.

Media Contacts

Jadranka Milanovic

Communication Officer

UNICEF Serbia

Tel: + 381 11 3602 104

Tel: +381 63 336 283

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