MAC and UNICEF join forces to improve youth mental health

09 January 2023
mental health mac awards 2023

The largest regional music awards event, the Music Awards Ceremony (MAC) powered by MaxBet, organized by Skymusic, is being organized for the third time on 25 and 26 January in Stark Arena. Elite pop, alternative pop, rock, rap/hip-hop, world music and folk music performers will conquer the MAC stage on the first day, while performances from the biggest trap, drill, Balkan drill, urban pop and pop-folk music stars are reserved for the second day of the event. As in previous editions, MAC 2023 is organized in cooperation with UNICEF, this year for the “Improving Mental Health of Children and Youth” programme.

According to Skymusic, the only category in which voting will be done via text messages is the BEST ALBUM, and all proceeds will be redirected to UNICEF for this purpose.

“In addition to the immeasurable contribution to the development of the music industry of the region, while promoting excellence, cooperation, tolerance and diversity, we wanted to use the strength we have and help with our involvement to raise awareness of some of the current problems affecting the younger population. UNICEF has been our partner from the very start, and this year we are focused on youth mental health. It is a topic that has become even more prominent with the pandemic, and we must not close our eyes before it. I am pleased that Skymusic and MAC can have an active role in improving the quality of life of young people, and that is why we have decided to redirect all proceeds from text message votes to UNICEF, with whom we have had excellent cooperation from the first edition of the awards”, said Milenko Skaric, owner and founder of Skymusic.  

“We are pleased to continue our cooperation with the Music Awards Ceremony (MAC) and Skymusic. This year, our cooperation is focused on supporting the “Improving Mental Health of Children and Youth” programme. It is very important for such large and significant events to also have a charitable aspect. The huge media attention for this event and the impressive number of participants allow the charitable aspect of the event to draw the attention of the general public to some of the important problems that children and young people are facing, as well as to help financially in solving those problems”, said Deyana Kostadinova, UNICEF Representative in Serbia.

Voting for nominees in as many as 20 categories is organized online, on the official YouTube channel of the event, and is completely free of charge, while voting on the MAC website will also start soon. The exception is the BEST ALBUM category where it is possible to vote only via text messages. Text messages can be sent to the number 9009 at the cost of 200 dinars from all networks. This is the only category with an unlimited number of votes.

As a reminder, the previous two editions of the MAC Awards in 2019 and 2020 gathered more than 450 celebrities from the entire region and were broadcast on as many as seven TV stations with national frequency in six countries – Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Montenegro and Slovenia.

In a very short time, MAC has become the largest and most prestigious music event in this region, as evidenced by as many as 7 international awards “Best Musical Event”, “Best Ceremony”, “Best European Event”, “Excellence in Brand Strategy and Creation”, “Set Design Supplier”, “Audiovisual Supplier” and “Live Show”.

Media contacts

Jadranka Milanovic
Communication Officer
Tel: + 381 11 3602 104
Tel: +381 63 336 283


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