Delhaize Serbia donates funds to UNICEF for modernising and equipping neonatal units in Serbia
Belgrade, 2 August 2021 – The country’s largest retail chain Delhaize Serbia has donated 200,000 euros to UNICEF for modernising and equipping neonatal units in Serbia. This is this year’s largest private sector donation that will enable the procurement of the first transportation vehicle for children and therapeutic hypothermia device for newborns for the Kragujevac Neonatal Centre, as well as one therapeutic hypothermia device for newborns for the Institute for Health Care of Children and Youth of Vojvodina in Novi Sad. The donation will also provide professional training for doctors, nurses and other staffs in applying the latest knowledge and procedures in the field of neonatology.
“This is the first transportation vehicle intended for prematurely born babies and children aged up to 18 years. An exceptionally important donation for our Centre and Paediatric Clinic, which are now equipped to provide care to the most vulnerable prematurely born babies in situations where every moment is crucial for their survival. All of us who take care of prematurely born babies are immensely grateful to the retail chain Delhaize Serbia for recognising the importance of this campaign and donating significant funds. We are also very grateful to UNICEF, who have supported us for years and from whom we have received, since the start of the year, two reanimation tables, three incubators and five infusion pumps“, said the Director of the Paediatric Clinic of the UCC Kragujevac, Prof. Anđelka Stojković, PhD.
The transportation vehicle will enable the most vulnerable prematurely born newborns and ill newborns to reach safely the nearest neonatal intensive care unit on time, thus enabling them to survive and receive professional care. Professional training of doctors, nurses and other staff will help to ensure that all neonatal intensive care units attain European standards in this area, which includes the implementation of the principle of family-oriented developmental care as a vital step towards improving outcomes in terms of mortality, morbidity and development of prematurely born babies and babies born with health complications.
“We are always very proud and happy when, as a company, we are in a position to support to the local community in which we live and work. Neonatal units are an exceptionally important segment of the healthcare system and that is why the donation aimed at their modernisation is the foundation of a healthier and better childhood for future generations and children in Kragujevac, Vojvodina, as well as other parts of Serbia. The covid pandemic and the last two years have shown us how important solidarity with those in need of assistance is, but also that only by having a responsible approach and working together can we launch important initiatives and make our community a better place to live“ – said Jan-Willem Dockheer, CEO of Delhaize Serbia.
Cooperation between the retail chain Delhaize Serbia and UNICEF began last year when the campaign “Round up a bill to save a life“ was launched, as part of which, every day, customers help to raise funds for equipping and modernising the neonatal service in Serbia by rounding up their bill at Maxi, Mega Maxi, Tempo and Shop & Go stores.
“The support of the Delhaize Serbia company is exceptionally important for UNICEF Serbia, because it is a reflection of genuine trust between two partners and a common vision on how to support the most vulnerable members of our society, and those are certainly premature babies. Using this donation, we will significantly improve the level of equipment of the neonatal service in Serbia and enable children in Serbia, regardless of where they live, to have access to the best conditions for treatment, i.e. survival and development. In addition to the most cutting-edge equipment which also includes the transportation vehicle and other medical devices that we will procure owing to Delhaize Serbia’s valuable donation, it is just as important for all children, always, but especially in situations where they are at their most vulnerable, such as premature birth and illness, that we ensure continuous contact with the mother, i.e. parents because it is crucial for stimulating child development, and thus their faster and better recovery. That is why, as part of the donation, by modernising intensive care units we seek to strengthen the capacities of both institutions and professionals to apply the highest standards in neonatology, which also include the principle of family-oriented developmental care“ – stated Deyana Kostadinova, UNICEF Representative in Serbia.
Owing to the cooperation with leading national experts in the field of neonatology, in the period from 2017 to date, UNICEF has defined a number of measures supporting neonatal intensive care units in eight health institutions in Nis, Kragujevac, Belgrade and Novi Sad. During these five years, UNICEF has invested a total of 53,210,532 dinars in the modernisation of the neonatal service in Serbia and is continuing its work in cooperation with the Ministry of Health, which has also supported the So Small They Could Fit Inside a Heart campaign.
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
For more information about UNICEF and its work for children, visit www.unicef.org/serbia