Marley family to ‘reimagine’ Bob Marley’s One Love in support of UNICEF
Re-recording of iconic anthem will support UNICEF’s Reimagine campaign, a global fundraising appeal to respond, recover and reimagine a post-COVID-19 world fit for children.
KATHMANDU, 9 JULY 2020 – Members of the Marley family will reimagine the late Bob Marley’s iconic anthem One Love to support UNICEF’s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.
Tuff Gong International and Amplified Music will release a new version of the seminal song on 17 July. All proceeds from the song and related activities will directly support Reimagine, UNICEF’s global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure the post-pandemic world is more fair and equal for every child.
Starting today, jewellery brand and UNICEF global partner Pandora will match every dollar donated by the public to One Love, up to the value of US$1 million.
“Over forty years ago, my father wrote One Love about unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today, we can get through this global crisis if we come together through one love and one heart,” said Cedella Marley.
Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe, artists from conflict zones around the world, and children living in vulnerable communities.
“A united global community - One Love - can win over this pandemic and create just, more prosperous futures for children in South Asia and everywhere,” said UNICEF South Asia Regional Director Jean Gough. “We are very thankful to the Marley family and Pandora for their generous support.”
COVID-19 has upended the lives of children around the world, and across South Asia, and exposed rampant inequalities both within and among countries. UNICEF estimates that an additional 2,400 children in South Asia could die every day from preventable causes over the next six months as the pandemic continues to weaken health systems and disrupt services. At the same time, 600 million children in the region remain extremely vulnerable to the indirect impacts of COVID-19, including school closures; disruption or limited access to immunization, nutrition and other vital health services; food shortages; and disruptions to medical supply chains.
In response, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19.
The money raised from One Love for Reimagine will help UNICEF respond to the immediate needs by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF work to reimagine a fairer, more just world for children.
To support the song launch, social networking service TikTok will be hosting a special event and public challenge for fans around the time the song is launched. Additional details will be provided at a later date.
“We need global solidarity and effective cooperation to ensure that every child, everywhere is protected,” said Gough. “South Asia is home to a quarter of the world population and our collective efforts can help prevent this pandemic from destroying the hopes and futures of millions of children in South Asia and around the world.”
Notes to Editors:
Visit www.unicef.org/one-love for further information and to donate.
From 9 July 2020 to 31 August 2020, jewellery brand Pandora will match every dollar donated by the public to UNICEF's One Love activation as part of the company’s total contribution of up to US$1 million to the activation.
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org. For more information about COVID-19, visit www.unicef.org/coronavirus. Follow UNICEF on Twitter and Facebook
The UNICEF South Asia region include Afghanistan, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
UNICEF’s Regional Office for South Asia (ROSA) works with all eight UNICEF Country Offices in South Asia to help to save children’s lives, defend their rights, and help them fulfill their potential. Follow UNICEF ROSA on Twitter and Facebook.