Corporate Partnerships

Strong partnerships with the private sector make UNICEF’s work for children possible

A girl playing in the courtyard

How your company can work with UNICEF

Corporate donation

Corporate donations and sponsorships are important sources of funding by which UNICEF in Romania achieves its mission. UNICEF invests in long-term programmes and therefore we need partners who want a real change that can only be achieved in time. According to the Sponsorship Law, sponsorship is an expense. This “expense” is in fact a major investment for children.

A child playing in kindergarten part of UNICEF Quality Inclusive Education Package

Customer fundraising

This is a straightforward way of collaboration and, at the same time providing the opportunity for effective communication of your brand values. Together, we can develop creative and dynamic fundraising opportunities that resonate with your customers, create data capture opportunities and communicate your corporate principles. 

Children joining forces to developed Bucharest Children's Declaration to call for child participation in EU decision making processes

Cause-related marketing

The direct association between a sales campaign and UNICEF is an effective way for a brand or product to engage consumer and build long-term customer loyalty, increase sales and market share, and enhance the company’s image. When UNICEF is the beneficiary of a cause-related program, it receives either a percentage of the retail price or a fixed amount negotiated with the company.

Florinel's sister playing with their dog

Our partnerships

Global Partnerships

UNICEF has a 50-year long history of partnering with businesses across the world.

National Partnerships 

Romanian business sector is indispensable to achieving our results for children.

Corporate Supporters

UNICEF in Romania is open to any collaboration or initiative that comes from companies.