Strong partnerships with the private sector make UNICEF’s work for children possible
Corporate donations and sponsorships are important sources of funding by which UNICEF in Romania achieves its mission. UNICEF invests in long-term programmes and therefore we need partners who want a real change that can only be achieved in time. According to the Sponsorship Law, sponsorship is an expense. This “expense” is in fact a major investment for children.
This is a straightforward way of collaboration and, at the same time providing the opportunity for effective communication of your brand values. Together, we can develop creative and dynamic fundraising opportunities that resonate with your customers, create data capture opportunities and communicate your corporate principles.
The direct association between a sales campaign and UNICEF is an effective way for a brand or product to engage consumer and build long-term customer loyalty, increase sales and market share, and enhance the company’s image. When UNICEF is the beneficiary of a cause-related program, it receives either a percentage of the retail price or a fixed amount negotiated with the company.