Executive Summary: Evaluating the communication mechanisms during COVID-19 pandemic

Evaluating the interaction and communication mechanisms between health authorities and the general public in the context of the COVID-19 pandemic


According to the World Health Organization (WHO), for a good management of the risks and efforts aimed at protecting and preventing health crises such as the COVID-19 pandemic, communicating with and informing the population are key elements, along with the implementation of preparedness and response initiatives carried out „in a participatory, community-based manner” and optimised „based on community feedback in order to identify and respond to concerns, rumours or misinformation”.

Given the importance of public communication, transparency of information and building trust in the coordinated efforts at each level of the health system, UNICEF in Romania, in collaboration with the Department of Public Health, the Faculty of Political, Administrative and Communication Sciences of Babeș Bolyai University Cluj-Napoca conducted a research study from December 2020 to June 2021, with the aim of identifying and describing the mechanisms of communication, consultation and feedback between health authorities and the population during the COVID-19 pandemic.

Mixed research methods were used: qualitative - interviews with the representatives of the Public Health Directorates (PHD) and group interviews with family doctors - and quantitative - questionnaire addressed to parents or caregivers of underage children.

Evaluation of communication mechanisms COVID-19 pandemic
Carina Daiana Țînțaș, Monica Georgiana Brînzac, Mădălina Coman, Mihnea Samoilă, Bianca Oana Duran
Publication date
Romanian, English