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Global 'take-overs', star-studded events and world leaders to spotlight most disadvantaged for World Children's Day in over 130 countries

In the buildup to November 20, government and business leaders as well as stars from the worlds of entertainment and sport will rally for children with UNICEF 

BUCHAREST, 15 November 2017. In connection with the World Children's Day, UNICEF in Romania is organizing a multimedia exhibition entitled (You'll Understand Only) FROM WITHIN, open during 20-25 November 2017 at ARCUB Gabroveni. This exhibition is designed to showcase the activity of UNICEF in Romania, enabling visitors to understand and empathize with the stories of some of the children UNICEF has helped over the years. It is an opportunity for UNICEF supporters to become aware that the projects carried out could not have been possible without their engagement. Andreea Marin, Smiley – Andrei Tiberiu Maria and Horia Tecău, National Ambassadors for UNICEF in Romania, will be children’s champions once more on November 20.

Internationally, UNICEF Goodwill Ambassador David Beckham, President of Chile Michelle Bachelet, singer, songwriter and UNICEF Ambassador P!nk, actress Millie Bobby Brown, singers, songwriters and musicians Chloe x Halle, legendary cricketer Sachin Tendulkar and FCB and FCB Foundation are among the many stars, leaders and organizations lending their voices to children for World Children’s Day.

On November 20, UNICEF marks the anniversary of the adoption of the Convention on the Rights of the Child. Children from around the world will ‘take over’ key roles in media, politics, business, sport and entertainment.

“It’s a fun day with a serious point. A day for children by children to help save children’s lives, fight for their rights and help them fulfil their potential,” said Justin Forsyth, UNICEF Deputy Executive Director.

P!nk said: This World Children’s Day, I am teaming up with UNICEF to remind the world that children and young people’s voices matter and that their perspectives must be included in the decisions that will shape their future. I am excited to lend What About Us to a global ‘kids take over’ on November 20 as we celebrate the power of kids around the world speaking out about the issues that affect them.”

UNICEF Goodwill Ambassador David Beckham will release a heartwarming short film in which he quizzes children about their views of the world, what changes they would like to see for children in the future and what rules they would give grown-ups.

“This World Children’s Day we are handing over the reins to children, encouraging them to speak out for each other. One important lesson from my travels with UNICEF is that we need to listen to children about the world they want to live in. On November 20th children will unite to discuss what matters most to them such as violence, bullying, education and demand a better future for every child,” said Beckham.

In Spain, the mighty FC Barcelona football pitch, home of UNICEF Goodwill Ambassador Leo Messi, will be taken over by 24 children aged 9 and 10 who will be put through their paces in a practice session with Coach Ernesto Valverde, before being joined by the players for the game handshake.

Around the world, leaders across levels of government will support World Children’s Day, including Prime Minister of Canada Justin Trudeau, Taoiseach of Ireland (Prime Minister) Leo Varadkar, President of France Emmanuel Macron, Prime Minister of Jordan Hani Al-Mulki, President of Chile Michelle Bachelet.

More than 50 organizations globally will turn over roles to children including LEGO, Qantas and H&M Foundation. For example, to celebrate children’s right to play, children will take over the roles of Chairman of the LEGO Foundation Thomas Kirk Kristiansen, and Chief Marketing Officer of the LEGO Group Julia Goldin.

About UNICEF in Romania

UNICEF is on the ground in Romania and other 190 countries and territories to promote children’s right to survive and thrive, from early childhood through adolescence. In Romania, UNICEF works with the Government, the Parliament, the local authorities, the civil society, the private sector, national and international partners, and the mass media, to provide all children with access to quality early education and school, protect adolescents and monitor child rights, ensure social protection and leverage resources for children. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.



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