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More than 70,000 Carrefour customers support children from 45 schools to attend classes

BUCHAREST, 21 November 2016 - Between 15th of September  and 15th of October, for the third consecutive year, Carrefour and UNICEF in Romania joined efforts in support of education, in a substantial fundraising campaign organised in all 31 Carrefour hypermarkets around the country. More than 70,000 customers chose to donate at least 1 Leu at the till.

The funds donated by the customers support the testing of the UNICEF Quality Inclusive Education Package in 45 schools and associated facilities, including kindergartens, from Bacau County. In total, more than 27,000 children receive direct support, more than 700 teachers are involved and 5,000 parents have already attended parenting skills training.

“The fundraising campaign is a substantial project that has already become a tradition. We are continuing this beautiful series of events, because we want to stand by the children and their families and support them to be winners in school. The programme is a part of the Carrefour strategy to get involved – alongside UNICEF – in the life of communities, in various key moments in people’s life, to provide these children with the chance to a better life, with accessible and uninterrupted education and a better connection with schools. The funds raised in this campaign will support children on three tiers of intervention: school, family and community, aspiring that they receive consistent education until completing their education.”, said Andreea Mihai, Marketing&Communication, PR&Solidarity, Trade Dynamics&Pricing Director, Carrefour Romania.

To support the out-of-school children, with a view to increasing school participation and improve learning outcomes and skills, UNICEF and its partners are testing the Quality Inclusive Education Package in 45 schools from County Bacau. The package addresses both the quality of education and the school participation of all children, with a focus on the ones that are vulnerable, from poor families, Roma communities, from rural areas and disabled. The package includes child-centred interventions that are delivered in the school, family and community. The education package is universal, as all students and all schools can benefit from the respective interventions. The interventions focus on preventing non-enrolment, absenteeism, drop-out and early school leaving. 

We are grateful to Carrefour and its customers for supporting year after year vulnerable children’s participation in quality education. Sustained investment is needed to generate change. In the schools from County Bacău, I saw how the partnership between school, family and community ensure children’s access to improved education, better school performance and opportunities to succeed in life, added Despina Andrei, Communication and Fundraising Manager, UNICEF in Romania.

The fundraising campaign benefited from the support of Andreea Marin, National Ambassador for UNICEF in Romania, who thanked the till cashiers for their support and involvement throughout the campaign. The celebrity made a surprise visit to the Carrefour hypermarket in Constanta (which had the best results in convincing customers to donate in the last year’s campaign), congratulated all the employees and was cashier for one day, to support the campaign. To view Andreea Marin, National Ambassador for UNICEF in Romania, cashier for a day at Carrefour, please watch her visit to the store on Carrefour Romania’s YouTube channel at: 

Carrefour is one of UNICEF in Romania’s long-term partners and, over the years, Carrefour customers have helped 15,000 children from 32 schools to receive education as part of the “School Attendance Initiative”. Thus, in some of the schools, all children succeeded in completing the courses, while the dropout rate went down to zero percent. 


About Carrefour

With over 10,100 stores in 34 countries, the Carrefour Group is the second largest world retailer and the number one retailer in Europe. For more than 50 years, Carrefour has been a partner in one’s daily life. Every day, the retail group welcomes to its stores more than 10 million customers worldwide, providing them with a wide choice of products and services at fair prices.

In Romania, Carrefour Group includes 282 retail stores of which 31 ‘Carrefour’ hypermarkets, 111 ‘Market’ supermarkets, 43 ‘Express’ convenience stores, 10 'Contact' convenience stores, one online store ( and 86 Billa stores.

About UNICEF in Romania

UNICEF is present and active in Romania and in 190 countries and territories to help children survive and thrive, from early childhood through adolescence. In Romania, UNICEF works closely with key stakeholders such as the Government, Parliament, local authorities, civil society, the private sector, national and international partners, and the media to provide all children with access to quality early education and school, to protect adolescents and monitor child rights, to ensure social protection and leverage resources for children.



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