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Realitatea TV Viewers Gave over EUR 70,000 to UNICEF’s “No More Invisible Children” Campaign

BUCHAREST, August 30, 2012. The No More Invisible Children fundraising campaign, rolled out by UNICEF in partnership with Realitatea TV from 23 June to 24 August 2012, raised over EUR 70,000 which will go into the Top Priority: No More Invisible Children project. During this two-month campaign, Realitatea TV viewers and UNICEF Facebook fans could follow stories about invisible children and gave via SMS and online on the UNICEF webpage We truly thank those over 35,000 people from Romania and abroad who have showed their support to invisible children.

The fundraising campaign culminated in the TV show Wake up Romania – Special Edition for UNICEF. Andreea Marin Bănică, UNICEF Goodwill Ambassador for Romania, promoted the campaign and hosted the show. Celebrities and public figures from different fields attended the show and joined the campaign to show their support for these children. The campaign was endorsed by public figures such as: Ion Ţiriac, Camelia Şucu, Vunk, Maria Dinulescu, Valentin Butnaru, Cristian Stan, Inna, Connect-R, Ruxandra Dragomir, Luminița Anghel, Corina, Albertina Ionescu, Amna, Cristina Stănciulescu. 

We would like to thank our partners who made it possible for us to get donations from the general public: Orange, Vodafone and Cosmote, Romtelecom and our strategic partner: BRD Bank - Groupe Société Générale.

Media partners joined the campaign: Adevărul, Weekend Adevărul, Click pentru Femei, Click Sănătate,, Elle, Psychologies, Joy, VIVA, Unica, Baby, Avantaje, Revistei BeWhere, Opinia Timișoarei,,, Comunicate de,,, România Pozitivă, and Ora de Iași. Some of the bloggers who lent their support to the campaign were: Cristina Bazavan, Alina Meleșcanu, Florin Grozea, Bogdana Butnar, Simona Tache, Dan Dragomir, Cristi Șerb, Claudia Tocilă, Toma Nicolau, Radu Dumitru, Auraș Mihai, Oana Brătilă, Andrei Cismaru, Gabriel Aldea, Miruna Siminel, Andrei Crivăț, Matilda Tanascov, Ligia Adam,

The No More Invisible Children Campaign was also supported by: Hotel Ibis, Aqua Carpatica, Readers Digest Publishing House and Mac Mac Publishing House (the only green publishing house in Romania).

We thank all of them for their involvement!

Those who want to support invisible children or other UNICEF projects can continue to give on the webpage or in any BRD - Groupe Société Générale branch.

About the project
Field data indicate that prevention services cost at least tenfold less than protection services. With the same amount of money, we can save 200 children or pay for the care of only one child.
Under these circumstances, last year UNICEF started the Top Priority: No More Invisible Children Project in partnership with General Directorates for Social Assistance and Child Protection and Prefects’ Offices from the counties of Bacău, Botoșani, Buzău, Iași, Neamț, Suceava, Vaslui, and Vrancea, with support from the Child Protection Directorate of the Ministry of Labour, Family and Social Protection. In the 64 selected communities, 12 000 invisible children have been identified and we are currently working to find a solution to their problems. 
Over the two-year project implementation period, UNICEF and its partners work to develop basic services in those 64 communities. This means hiring a social worker in each community to promptly help children at risk. Social workers and local stakeholders (mayors, doctors, nurses, teachers, priests, and the police) already help these invisible children.

About UNICEF Romania
UNICEF is on the ground in Romania and over 190 countries to help children survive and thrive, from early childhood through adolescence. 

In Romania, UNICEF supports child health and nutrition, quality education, and the protection of children from violence, neglect, and HIV/AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments

For more information, please contact:
Codruța Hedeșiu, Communication Officer, UNICEF Romania, Email, Tel 021 201 78 64
Raluca Dinu, Communication Consultant, UNICEF Romania, Email, Tel 0744786809.



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