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UNICEF and Realitatea TV: Every Child Belongs in a Family!

BUCHAREST, 3 July 2012. In Romania, thousands of children are invisible. They are children who can’t go to the doctor and to school, children who are abused or lack identity documents, children who have children. They are children who may be left behind by their parents. Every child belongs in a family, and yet 1 in 10 children is in danger of being abandoned. This is a heart-breaking figure capturing Romanian realities only in part.

Field data indicate that prevention services cost at least tenfold less than protection services. With the same amount of money, we can save 200 children or pay for the care of only one child in the protection system.

Under these circumstances, last year UNICEF started the Top Priority: No More Invisible Children Project in partnership with General Directorates for Social Assistance and Child Protection and Prefects’ Offices from Bacău, Botoșani, Buzău, Iași, Neamț, Suceava, Vaslui, and Vrancea counties, with support from the Child Protection Directorate of the Ministry of Labour, Family and Social Protection. In the 64 selected communities, 12 000 invisible children have been identified and we are currently working to find a solution to their problems.

Over the project implementation period of two years, UNICEF and its partners work to develop basic services in those 64 communities. This means hiring a social worker in each community to promptly help children at risk. Social workers and local stakeholders (mayors, doctors, nurses, teachers, priests and policemen) already help these invisible children. For example, a social worker helped a father take his child home after being abandoned by his mother in a placement centre. Surrounded by the love of his father and grandmother, Vlăduț is a happy child looking forward to going to school this autumn.
But much more still has to be done and considerable financial resources are needed for the Top Priority: No More Invisible Children Project to continue and extend on behalf of the most vulnerable children. Therefore, with the help of Realitatea TV, from June 23rd to August 23rd 2012 UNICEF is running the No More Invisible Children fundraising campaign.

The milestone of the campaign will be the TV show Wake up Romania – Special Edition on Behalf of UNICEF to be broadcasted on Friday, 13 July 2012, from 9 p.m., on Realitatea TV. Andreea Marin Bănică, UNICEF Goodwill Ambassador for Romania, will host the show. Viewers will have the chance to hear the stories of invisible children and find out what they can do to help them grow up with their parents. Celebrities and public figures from different fields will join the show their support for these children.

Anyone wanting to support invisible children may:

• Send a text message to 8848 to make a 2EUR donation ,no VAT added– Available on Cosmote, Orange and Vodafone networks;
• Call at 0900 900 230 to make a 2EUR donation per call, no VAT added – the number is provided free of charge by Romtelecom;
• Give online at;
• Donate to UNICEF bank account at any BRD-Groupe Société Générale branch office (please mention  code 09).

For more details about the No More Invisible Children Campaign, please go to and the Facebook pages SustineUNICEF and UNICEF Romania.
"The campaign has the following media partners: Adevărul, Weekend Adevărul, Click pentru Femei, Click Sănătate,, Opinia Timișoarei, and"

About UNICEF Romania

UNICEF is on the ground in Romania and over 150 countries to help children survive and thrive, from early childhood through adolescence. 

In Romania, UNICEF supports child health and nutrition, quality education, and the protection of children from violence, neglect, and HIV/AIDS.  UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

For more information, please contact:
Codruța Hedeșiu, Communication Officer, UNICEF Romania, email, Tel: 021 201 78 64
Raluca Dinu, Communication Consultant, UNICEF Romania, email



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