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UNICEF and Realitatea TV Raised over 750,000 US Dollars for Children in Haiti

BUCHAREST, 26 February 2010 – Romanians once again showed their generosity and donated over 750,000 US dollars to the “Haiti – Children of Chaos” campaign launched by Realitatea TV and UNICEF Romania. The funds raised will help children in Haiti survive and will cover their special needs for food, shelter, health and protection.

Children are UNICEF’s number one priority. So far, UNICEF has been focusing on tracing children, keeping them alive, feeding as well as placing them in safe shelters. UNICEF contributed to clean water supply for more than 900,000 people in 300 sites across Port-au-Prince, Leogane and Jacmel. As to sanitation, 3,000 latrines will be built in Port-au-Prince alone and other locations are next. UNICEF has started an immunization campaign for 500,000 children under seven, as well. The children are being vaccinated against measles, rubella, diphtheria, tetanus and whooping cough. Special spaces have been set up for all children to continue school and special “School-in-a-Box” educational kits have been distributed. UNICEF and partners have opened more than 80 sites where outpatient treatment for severe and acute malnutrition is being given.

“Romanians’ response to our appeal for Haiti has been impressive and donations will help give a new chance to children in this country. I would like to take this opportunity and thank all donors. It has been only a month and a half since tragedy struck Haiti and already countless relief actions have been carried out. Still, sustained efforts will be needed to rebuild this country which was considered a humanitarian aid priority even before the earthquake”, stated Edmond McLoughney, UNICEF Representative in Romania.

Almost three quarters of all donations came from the viewers, touched by Haitian children’s tragedy. The campaign also gained support from numerous companies and organisations such as: Valvis Foundation, The Romanian Commercial Bank, Foreign Investors Council, Blue Air, Vest6 Co., Petrom, Finance Trading Group, Vodafone Foundation, ING Group, La Fantana, Enel, Intesa Sanpaolo Bank Romania and many more. High-profile people like Camelia Şucu, Marcel Pavel, Paulina and Costel Căşuneanu, Mircea Toader, Gabriela Anghelache and Honorius Prigoană were moved by the children’s suffering and made donations in their own name. They were joined by President Traian Băsescu, the Minister of Economy, Trade and Business Environment Adriean Videanu and the Minister of Defence Gabriel Oprea who also contributed with individual donations.

A series of separate events chipped in to the success of the campaign. Amway Romania alongside members and collaborators made donations during a company event.
At the initiative of the capital city general mayor, Sorin Oprescu, a charity concert was held at Sala Palatului on 19 February 2010 for Haiti earthquake victims. Proconsul, Voltaj, Direcţia 5, Bere Gratis and Loredana performed live, and all ticket proceeds were donated to UNICEF Romania. 

UNICEF and Realitatea TV would like to thank all partners that supported the campaign: mobile network operators Orange, Vodafone and Cosmote as well as Romtelecom for making telephone number allocation possible on such short notice, and to its strategic partner BRD - Groupe Société Générale. UNICEF also wants to thank "George Enescu" National Museum for hosting – under the high patronage of the Ministry of Culture and National Heritage – a classical music concert performed by the violin player Gabriel Croitoru for campaign supporters and donors.

The quake that struck Haiti is the seventh largest quake in history in terms of death toll and the most destructive one in the Western Hemisphere. Over 3 million people – 1 in 3 Haitians – were seriously affected by the earthquake, 2 million of whom are in need of food on a regular basis. Over 1.1 million people lost their homes, many of whom are still living under cardboards and makeshift tents in camps.

Realitatea TV is the first TV news channel set up in Romania, currently holding a leading position in the coverage of the most relevant national stories. Realitatea TV delivers nationwide and worldwide news that really matters, as well as comprehensive analyses in an unbiased and professional manner. Realitatea TV airs daily 35 live shows on average and has over 15 analysts, journalists and experts as studio guests every day explaining to viewers the day’s top stories. Realitatea TV is part of Realitatea–Caţavencu media trust which also owns, among others, the first TV business channel in Romania - The Money Channel, Radio Guerrilla, Gold FM and Realitatea FM, the most influential Romanian political satire weekly paper - "Academia Caţavencu", plus REALITATEA.NET and MONEY.RO portals.

UNICEF is on the ground in Romania and in other 150 countries and territories to help children survive and thrive, from early childhood through adolescence. 
In Romania, UNICEF supports children’s rights through health and nutrition programmes, quality education, and through the protection of children from violence, neglect and HIV/AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.

Codruţa Hedeşiu – Communication Officer, UNICEF Romania,
Roxana Grămadă – Corporate Affairs Director, Realitatea-Caţavencu,



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