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UNICEF Fundraising

Fund raising is vital for UNICEF to work towards its objective of defending and promoting the rights of children.

At UNICEF Romania, Despina Andrei ( works full time coordinating fundraising activity. Each year UNICEF Romania launches a number of fundraising initiatives, so if you, your company or organisation would like to donate to any of them, Despina would be delighted to hear from you.

© UNICEF Romania
One Pack = OneVaccine has already immunised 50 million mothers and children against tetanus, and it is hopedthat the campaign will raise enough money for another 200 million vaccines.

One Pack = One Vaccine

It is impossible to underestimate the importance of corporate involvement in fund raising activities, and UNICEF has partnered with corporate sponsors in several initiatives. One of the aims of Unite for Children is to publicise UNICEF fund raising initiatives, and one wideranging example is UNICEF’s involvement in One Pack = One Vaccine, a global, multi-year, multi-million dollar campaign in which UNICEF and Pampers, the producer of baby care products, work together with the goal of eliminating maternal and neonatal tetanus by 2012. For every specially marked Pampers product sold between 1st October and 31st December 2008, Pampers donated the cost of a life-saving tetanus vaccine, to enable UNICEF to contribute to the vaccination of a woman of childbearing age in countries where tetanus is prevalent.

© UNICEF Romania
UNICEF Romania Goodwill Ambassador AndreeaMarin Bănică with a baby during the Pampers-UNICEF mission to the Central African Republic.
Babies aged younger than six months are most vulnerable.

Until 2008, One Pack = One Vaccine has already raised enough money to pay for almost 50 million vaccines against tetanus. It is hoped that by the end of the campaign in 2011 enough money will have been raised to immunise another 200 million mothers and babies, an achievement that will effectively eliminate mother and neonatal tetanus.
Initially launched in the UK in 2006, One Pack = One Vaccine expanded to include other countries inWestern Europe in 2007 and in 2008 expanded globally.

In Romania, the campaign was launched in October 2008 by UNICEF Romania Goodwill Ambassador Andreea Marin Bănică, who traveled to the Central African Republic, one of 47 countries in which tetanus is prevalent, as part of a mission comprising Pampers and UNICEF staff from Balkan countries. Held at Hotel Sofitel, attendees at the launch were shown images of humanitarian efforts in the Central African Republic. It was the first time Romania has taken part in such a global humanitarian campaign.

© UNICEF Romania
Voichiţa Pop, UNICEF Programme Specialist, with children in the Central African Republic.

Although eliminated inWestern countries, including Romania, by routine vaccination, in the developing states of Africa, Asia, Latin America and other parts of the world tetanus kills one child every three minutes. “It is hard to conceive that tens of thousands of children still die every year from this disease which is so preventable by a simple vaccine. Although there are many obstacles, I am confident that the goal of eliminating tetanus by 2012 can be achieved with strong partnerships such as those between Pampers and UNICEF,” said EdmondMcLoughney, during the launch.

Create a Doll – Help a Child

UNICEF’s Create a Doll – Help a Child is an initiative which encourages children, parents, grandparents, teachers, skilled professional designers and aspiring designers to make a doll and then donate it toUNICEF to sell, with the funds raised going towards a UNICEF project or programme. At the launch of One Pack = One Vaccine, 25 dolls created by Romanian children and by local and international fashion designers were auctioned; proceeds helped to finance the transformation of a maternity hospital in Oradea into a Baby Friendly Hospital.

The Baby Friendly Hospital Initiative is a global UNICEF effort to ensure that all maternity facilities become centres of breastfeeding support. Since 1991 when the initiative began, almost 20,000 maternity hospitals have been awarded BFHI status globally. To receive this designation, a facility must go through an internal and external review, and must be able to meet ten operational standards. Of Romania’s more than 200 maternity facilities, ten were designated with BFH status in 1995, and the facility in Oradea is well on the way to achieving this status.

© UNICEF Romania
Procter & Gamble’s team Ramona Brad, Ileana Cociaş, Bogdana Rusescu and her daughter Ana, and Adina Mitran with the dolls they auctioned at Create a Doll – Help a Child

The 25 dolls were part of more than 1,000 received from all over Romania. As well as those auctioned, another 300 were on display at the event and available for sale. Create a Doll – Help a Child project was supported by theMinistry of Education, Youth and Research.

UNICEF raised a total of 31,000 euros from the auction and sale of dolls and from the contribution of Pampers. The highest price paid for a doll was for Sofia, by the designer Andreea Tincu from Iaşi, which sold for RON 2000. Among the Romanian designers who created dolls were Ludmila Corlateanu, Smaranda Almăşan, Andra Clitan, Andreea Tincu, Florenţa Criveanu, Claudia Castrase, Ana-Maria Lungu, Adelina Ivan, Mirela Diaconu,Magdalena Ghencea, IrinaMarinescu, Dorin Negrău, Răzvan
Ciobanu, Laura Lazăr, Adelina Ivan,Mihaela Glavan and artists at CareCutare. One doll was made by Roccobarocco (Italy) and another one by the French designer Laurent Lebourhis.

© UNICEF Romania
UNICEF Romania’s Raluca Manţa, Laura Petculeţ, Codruţa Hedeşiu and Despina Andrei, with just several of the more than 1,000 dolls made for Create a Doll – Help a Child.






One Pack = One Vaccine at a glance

The mission: to eliminate maternal and newborn tetanus.

• Every year, an estimated 140,000 babies die from newborn tetanus and up to 30,000 women from maternal tetanus. The tetanus bacteria breeds in soil, animal dung and feces, and can come into contact with babies at the very moment of their birth–in unhygienic surroundings. The disease rages through newborns within days of their exposure to the tetanus bacteria and without hospital care almost always leads to a swift and painful death. 

• One Pack=One Vaccine campaign will help Pampers and UNICEF make a difference to vulnerable mothers and babies around the world and help protect them against a lifethreatening, but preventable disease.

• UNICEF and the World Health Organisation predict that the elimination of maternal and newborn tetanus could be achieved in the 47 countries where it still remains a public health problem by 2012.

• The vaccines donated in the first year of the international campaign (2008) will impact the lives of mothers and babies in 17 countries in Africa, including Angola, Cameroon, Central African Republic, Coted’Ivoire, DR Congo, Ethiopia, Equatorial Guinea, Gabon, Kenya, Liberia, Madagascar, Mali, Mauritania, Nigeria, Niger, Sierra Leone and Tanzania.

• Through this three-year campaign, Pampers aims to raise a total of 200 million vaccines which will help UNICEF eliminate the disease around the globe.

• Romania contributed more than 1.7 million vaccines in 2008.


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