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Policy advocacy and partnerships for children's rights

UNICEF and Adobe team up on digital festival to empower young people

© UNICEF/NYHQ2012-0902/Dormino
Digital innovation can take many forms. Here, youth take part in a digital mapping initiative in Port-au-Prince, Haiti, to identify areas where adolescents are at greater risk of, or can be protected from, contracting HIV.

By Chris Niles

Take the Adobe Youth Voices Aspire Awards UNICEF Challenge! Youth who submit the best proposals for using digital media to bring positive change to their communities receive financial support and know-how to execute their projects.

NEW YORK, United States of America, 5 April 2013 – UNICEF has teamed up with software company Adobe Systems Incorporated (Adobe) to sponsor a festival that celebrates the achievements of young people who use technology to make creative change in their communities.

Global online competition – for youth

The Adobe Youth Voices Aspire Awards is a global online competition that invites young people to use digital media and storytelling to explore important issues, and to propose solutions.

Young people aged 13–19 are eligible to enter eight categories that include animation, documentary, music video and graphic design. A ninth category, the UNICEF Challenge, invites applicants to create a video proposal for a project in their own community.

“The UNICEF Challenge is the first ever partnership between UNICEF and the Adobe Foundation,” said UNICEF Chief of Social and Civic Media Gerrit Beger. “Together, we want to invite youth from all over the world to be creative and find innovative ways to use digital media to bring positive change to their communities. We will then help the winners to implement the project by providing financial support and know-how.”

© UNICEF/UGDA2011-00087/Tylle
Young Ugandans use UNICEF’s unique innovation - the solar-powered Digital Drum - at Bosco Youth Centre in Gulu, Uganda. The Digital Drum was chosen as one of Time Magazine’s Best Inventions of 2011.

The deadline for applications is 19 April 2013. The winners will be announced on 11 June.

Supporting youth who harness technology

UNICEF is looking for three projects that use digital tools and social media to produce positive change. Proposals should be sent via a video that clearly outlines how the initiative works.

“It is very important that the initiatives have a sustainable future after we help to set them up,” Mr. Beger said.

The competition is part of UNICEF’s broader intention to support young people as they take advantage of the enormous potential of increasingly accessible digital and mobile technology.

“It is our responsibility and opportunity to take advantage of these new possibilities and help others to use them in the spirit of the Convention on the Rights of the Child,” Mr. Beger said.

More information on the Adobe Youth Voices Aspire Awards UNICEF Challenge



Adobe Youth Voices Aspire Awards UNICEF Challenge

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