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Trick-or-Treat for UNICEF

Make your Halloween count!

Go trick or treating for UNICEF and make the world a better place for children! Every peso that you collect can help provide life-saving medicine, nutrition and so much more to children in need.


  1. Everyone is invited to get their FREE Trick-or-Treat for UNICEF Kits at any Toy Kingdom store. The Trick-or-Treat for UNICEF kits are available at any Toy Kingdom branch until October 31, 2016.
  2. Fill out an Activity Consent Form to register your kid and get your free Trick-or-Treat for UNICEF Kits.
  3. Schools and villages may request for Trick-or-Treat for UNICEF boxes directly from UNICEF. Please call (02) 901-0146 to inquire.
  4. Trick or treat in your own community at your own pace on Halloween. Have fun!
  5. Turn in donations you raised for Trick-or-Treat for UNICEF by November 30 at any SM Bills Payment Counter in all SM Department Stores, SM Supermarkets, SM Hypermarkets, and Savemore branches nationwide. Remember to ask for a receipt!
  6. Email a scanned copy of your receipt to before November 30 to receive a Trick-or-Treat for UNICEF Certificate of Appreciation.

Here's how your donation will make a difference in the lives of children in need:

Early bird promo

Dubbed as the original Kids Helping Kids campaign, Trick-or-Treat for UNICEF began in the US in 1950, when Philadelphia schoolchildren collected money in decorated milk cartons on Halloween to help children in need around the world. They raised a grand total of US$17 – and kicked off a global campaign that has since raised more than US$170 million worldwide to help fund UNICEF’s life-saving programmes for children.

Trick-or-Treat for UNICEF landed in the Philippines in 2012, bringing special meaning to Halloween by giving kids a unique opportunity to learn the value of helping others. Kids can be superheroes to children in need by collecting funds in special Trick-or-Treat for UNICEF boxes as they go door-to-door on Halloween. Since 2012, Filipino children and families have raised over PHP1 million to help the poorest children in the Philippines and worldwide enjoy access to clean water, quality education, medicines and immunization, therapeutic food, and much more.

Make Halloween count: Trick-or-Treat for UNICEF!





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