UNICEF Change for Good with Cebu Pacific Goes Online

Press Release

30 July 2021
Student in a classroom
UNICEF Philippines

30 July 2021 - Cebu Pacific, the Philippines’ leading carrier, renews its partnership with UNICEF by making the Change for Good program available online, as it celebrates its 25th anniversary.

Now, Cebu Pacific fans and passengers can donate to help vulnerable children, anytime and anywhere, even without booking a flight.

“By enabling the Change for Good program to be available inflight and now online, we are committed to improving the lives of Filipino children and families through our continuing partnership with UNICEF. Now, EveryJuan can safely contribute to support UNICEF’s programs for children,” said Lance Gokongwei, President & CEO of Cebu Pacific Air.

More than a year into the pandemic, children face greater risks to their health and well-being. Through partnerships and individual donations, UNICEF reimagines a better future for children by improving their access to basic services through national programs with the government.

“Thanks to our partnership with Cebu Pacific through the Change for Good campaign, airline passengers has helped save and improve the lives of thousands of vulnerable children and families. By taking the campaign online, more people can now easily help children get improved access to health and nutrition, water, hygiene and sanitation, education, child protection and support during emergencies,” said Oyunsaikhan Dendevnerov, Country Representative, UNICEF Philippines.

In 2016, UNICEF and Cebu Pacific launched the Change for Good campaign, enabling passengers to donate their spare change in flight. All funds supported UNICEF’s First 1,000 days program on child health and nutrition.

In 2019, the campaign reached the $1 million mark and has contributed to the implementation of the Republic Act 11148 or the Kalusugan at Nutrisyon ng Mag-Nanay Act, also known as the First 1,000 Days Law.

Cebu Pacific is the first and only partner of UNICEF for the Change for Good initiative in the Philippines and Southeast Asia. To date, CEB is also the only local airline partner who raises funds to benefit children in its home country. 

To help save and improve the lives of vulnerable Filipino children, visit the UNICEF Change for Good campaign with Cebu Pacific at https://donate.unicef.ph/campaign/changeforgood

Media contacts

Marge Francia
Advocacy & Communication Specialist
UNICEF Philippines
Tel: +63 917 858 9447

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children in the Philippines, visit www.unicef.ph.

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