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WASH communication campaign wins Gold and Silver in Anvil Awards 2016

MANILA, Philippines, 17 March 2017 – A Communication for Development (C4D) campaign on Water, Sanitation and Hygiene (WASH) was recognized as one of the best communication programs in 2016 by the Public Relations Society of the Philippines (PRSP).

Dubbed as ‘Goodbye, Dumi! Hello, Healthy’, the C4D campaign won two Gold Awards and two Silver Awards at the 52nd Anvil Awards. With funding from UNICEF, ‘Goodbye, Dumi’ was implemented in the Province of Masbate in support of the Phased Approach to Total Sanitation (PhATS) strategy and the National Sustainable Sanitation Plan (NSSP) of the Department of Health (DOH).  Since its kick-off in October 2015, the campaign has helped increase the access of households to sanitary toilets in 20 barangays from 38% to 85% in a span of six months only. Twelve of these 20 villages have been declared as Zero Open Defecation (ZOD) villages, where the practice of open defecation has now been eliminated.

A local non-government organization, the Center for Health Solutions and Innovations Philippines, Inc. (CHSI) designed and implemented the campaign in the Municipalities of Aroroy, Cawayan and Milagros. The multi-pronged campaign used various communication platforms to influence local leaders, recruit community allies and influence the behaviors of men, women, boys and girls.

UNICEF Representative Lotta Sylwander received the awards, together with CHSI and PageOne, a public relations agency that has helped in bringing the messages of the campaign online and in the print media.

“These Awards are a testament to the innovative work that UNICEF is undertaking with our partners for Filipino children,” Sylwander said. “Communication for Development campaigns such as “Goodbye Dumi” help us to engage with children and their families and communities in ways that enable them to make informed decisions on issues that affect their lives.  All children should grow up in a clean and healthy environment, and this campaign empowers communities to ensure this happens through the promotion of good sanitation and hygiene behaviours”./P>

The Anvil Awards recognize communication programs that have delivered measurable impact. ‘Goodbye, Dumi’ won two Gold Anvil trophies for excellence in the use of communication tools, namely a community theater performed by local children and a health class module facilitated by barangay health workers.  Two Silver Awards were conferred on the campaign for its implementation in host communities and for its sustained programming.

‘Goodbye, Dumi’ is currently being rolled out in the provinces of Albay, Eastern Samar, Capiz, Northern Samar, North Cotabato and Sultan Kudarat. In April 2017, the Department of Health (DOH) will draft an Administrative Order to jump start the launching of ‘Goodbye, Dumi’ as one of its official health communication campaigns that support its Zero Open Defecation Program.

The 52nd Anvil Awards recognized 80 companies and organizations for their exemplary work in communication.

 

 
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