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Joint press release

Lions Health and UNICEF launch global competition aimed at young creatives and marketers

UNICEF Goodwill Ambassador Shakira confirmed as guest juror

LONDON/NEW YORK, 11 March 2016 – Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award.

The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, social and emotional development in the critical first years of life. The ideas will be used as part of UNICEF’s overall communication outreach on Early Childhood Development.

Louise Benson, Festival Director, Lions Health, said, “We’re thrilled to be bringing this award back for a second year. As well as driving young industry talent, our partnership with UNICEF will raise crucial awareness to help improve the wellbeing of young children across the world.” 

Submissions, which must contain a digital activation, print ad and video, will be judged by a team of industry experts and special guests including UNICEF Goodwill Ambassador Shakira; Alexandra von Plato, Group President, Publicis Healthcare Communications Group; and Josh Prince, President, The CDM Group.

UNICEF Goodwill Ambassador Shakira said “Development in the early years of a child’s life can empower them to become creative, engaged, life-long learners, it can even shape their entire futures. I am excited to join this year’s Young Lions Health Award jury to help shine a spotlight on the importance of early childhood development.”

During the first years of life, in the right environment, a child’s brain has the potential to connect 1,000 brain cells every second. These connections serve as the building blocks of a child’s future, determining their health, learning ability, and emotional wellbeing.

”Together we are calling on young marketers from across the world to propose creative assets that will raise awareness of the importance of early nurturing care and protection for children’s development. It is a pleasure to work with Lions Health and UNICEF Goodwill Ambassador Shakira on this incredible initiative.” UNICEF Chief of Early Childhood Development Pia Britto, said.

The winner of the Young Lions Health Award will be invited to attend Lions Health on 18-19 June in Cannes, France, where they will receive their award during the official ceremony attended by close to 1,000 experts from the healthcare communications industry.

Communication and marketing professionals under the age of 30 are invited to submit their campaign concepts online at www.canneslions.com/lions_health/.

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Notes to editors:

2016 Young Lions Health Award Jury:

• Shakira, UNICEF Goodwill Ambassador
• Pia Rebello Britto, Chief of Early Childhood Development, UNICEF
• Al Race, Deputy Director and Chief Knowledge Officer, Harvard Center for the Developing Child
• Josh Prince, President, The CDM Group
• Claudia Gonzalez Romo, Chief of Public Advocacy, UNICEF
• Alexandra von Plato, Group President, Publicis Healthcare Communications Group

Lions Health, 18 & 19 June 2016, Palais des Festivals, Cannes, France
Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities. Lions Health is organised by Lions festivals. www.canneslions.com/lions_health/  

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation, Lions Entertainment and eurobest, as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com Lions Festivals is powered by Ascential.

Key Dates:
Delegate registration: open
Entries: open
Entries Deadline: 24 March 2016
63rd Cannes Lions International Festival of Creativity: 18-25 June 2016, Palais des Festivals, Cannes, France
Lions Health 18-19 June
Lions Innovation 21-22 June
Lions Entertainment 23-24 June

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work visit: www.unicef.org

Follow us on Twitter and Facebook.

For further information please contact:
Georgina Thompson, UNICEF NY, Tel: +1 917 238 1559 gthompson@unicef.org
Camilla Lambert, Lions Festivals, Tel: +44 203 033 4000 camillal@canneslions.org

 


 

 

 

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