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Joint press release

Young Lions Health Award shortlist of 18 teams announced

Joint release from UNICEF, Unilever, Lions Health

CANNES, France, 19 June 2015 – Lions Health, the Festival and Awards for creative excellence in healthcare, has announced the shortlist for the Young Lions Health Award, the new competition launched this year calling on young creatives to devise a marketing campaign on integrated health solutions for developing countries.

Lions Health, UNICEF, and Unilever launched the Young Lions Health Award and challenged marketers to address some of the unique challenges facing global health systems in developing countries by building a compelling campaign – with entries received globally from nearly 40 countries.

A jury of nine respected industry leaders, which included UNICEF Goodwill Ambassador and 007 Actor, Sir Roger Moore, arrived at a shortlist of 18. Shortlisted entrants come from 14 countries: Argentina, Australia, Brazil, China, the Dominican Republic, Guatemala, India, Indonesia, The Philippines, Russia, Singapore, Sri Lanka, UK, and USA.

Louise Benson, Festival Director, Lions Health, said that it was “fantastic to see such a spectrum of countries on the shortlist because it proves that the issue the Young Lions Health Award tackles is a worldwide problem, the enormity of which is understood across the globe.”

Jury member June Laffey, Executive Creative Director, McCann Health Sydney, commented about the award, “As we live longer, innovation and creative thinking in health needs to get smarter. The Young Lions Health entries proved to be looking forward, we are in very safe, creative hands and minds.”

“This competition comes at precisely the right time, since in under three months the United Nations will be setting new global goals for health,” said Dr. Mickey Chopra, jury member and head of UNICEF’s global health programmes. “As we have seen with the Millennium Development Goals, these new goals will need targeted communication in order to have a chance at success, so the engagement and outstanding talent shown by these young people is a very hopeful sign.”

Keith Weed, Unilever’s Chief Marketing and Communications Officer and one of this year’s judges for the competition, stated, “I have been personally inspired by the final shortlist of entries and extend my congratulations to the winner of this year’s Young Lions Health Award. Innovative communications not only play a critical role in building awareness of global health and hygiene challenges, but they are instrumental in driving transformational change for those plagued by inequities of current health systems. By leveraging the combined skills of the public and private sectors, we can help uplift people out of poverty and create a sustainable future for children and their families.”

The winners of the Young Lions Health Award will be announced and presented at the official Lions Health Awards Ceremony in Cannes on Friday 19 June. The winning team will have the opportunity to join the global healthcare industry, and will see their entry in the spotlight. Further information on the creative brief and the award can be found online at http://www.canneslions.com/lions_health/awards/young_lions_health_award/

Lions Health takes place from 19-20 June in Cannes, France. Details can be found at www.lions-health.com.

Young Lions Health Award Shortlist:
• 630M, Ning Ren and Jie Ruo, ONES IDEA, Shaoxing
• Help a Hero Become a Her, Marcos Vinicius dos Santos Alves and Diego  Gil de Oliveira Castelhero, Grupo Rái Advertising, Sao Paulo
• The Essentials, Ryan Price and Cece Chu, Mr. President, London
• Third Aid Kit, Barny Rivera, FCB Manila, Makati City and Maria Melissa  Vibar, Draftfcb Digital Inc., Makati City
• The Black Book, Maria Veronica Perera and Facundo Nicolas Ardila, FCB Buenos Aires, Ciudad Autónoma de Buenos Aires
• Live For 18, Soleil Beatriz Badenhop and Anna Monina Mae Antig, Draftfcb Digital Inc., Makati City
• Uni-health, Elizabeth Sharpe and Cathy Croker, TBWA Paling Walters, London
• Help 2 Help, Nasich Taufik Ulinuha and Ardanaga  Sasmita, PT. Thinksmart Ide Brajendra, Jakarta
• Millennial Mark-Up, Amanda Dunuwille Aluvihare, J. Walter Thompson Pvt. Ltd., Colombo
• Kutojali Virus, Jorge Otoniel Gramajo Juárez and Sharon Yanira  Alonzo Lozano, DONT STOP ME NOW, Guatemala
• Third World Price Check, Eleanor Dunn and Tim Yates, J. Walter Thompson Australia Pty Ltd, Melbourne
• UNshop, Adeline Siow Siew Fen and Kenneth Foo Yong Hao, J. Walter Thompson Pte Ltd, Singapore
• Unicef - Cannes Young Lions Health Award - Kelvin and Danilda – 2015, Kelvin Starlin Féliz Gómez, Mindshare, Santo Domingo and Danilda  Estévez, Lowe Interamérica Dominicana
• Young Health Lions 2015: Project Blueprint, Rachael Susaneck and Gabriella Moloney, Weber Shandwick, Washington, DC
• Postpone the expiry date, Juneston Mathana, Leo Burnett Solutions Inc., Mumbai
• 6 million hearts, Catherine Mohan and Jay Coombes, Sudler London, London
• MAKE18, Jonny Torr and Christian Moore, bmore creative advertising and deisgn Ltd., Hampshire
• Enoughisenough, Andrey Popov and Dmitry Maseykin, Boroda Project LLC, Moscow

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Notes to Editors:

Lions Health, 19 & 20 June 2015, Palais des Festivals, Cannes, France
Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities.Lions Health is organised by Lions festivals. www.canneslions.com/lions_health 

Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

Key Dates
Delegate registration: open
Lions Health: 19 & 20 June 2015, Palais des Festivals, Cannes, France

For further information, please contact: 
Camilla Lambert, PR & Press Manager
Lions Festivals, 33 Kingsway, London, WC2B 6UF United Kingdom
Tel: +44-(0)20-3033 4000; E-mail: camillal@canneslions.com 

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF, visit www.unicef.org. Follow UNICEF on Twitter and Facebook.

About Unilever
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.

Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.Unilever has been named in LinkedIn’s Top 3 most sought-after employers across all sectors.

For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/


 

 

 

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