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Alla Levonyan appointed UNICEF Armenia Goodwill Ambassador

© UNICEF Armenia/2007/Dashevskiy
Newly appointed UNICEF Armenia Goodwill Ambassador Alla Levonyan encouraging the press to be more proactive in highlighting children’s issues.

YEREVAN, Armenia, 26 April 2007 – Renowned Armenian singer Alla Levonyan has joined the ranks of some 200 celebrities around the world who have partnered with UNICEF to advocate for children’s rights.

“Ms. Levonyan’s appointment as UNICEF Goodwill Ambassador is not just a recognition of her fame and talents, but more importantly, a recognition of her commitment to improving the situation of children in this country that she has demonstrated by participating in various benevolent activities and campaigns,” UNICEF Representative in Armenia Sheldon Yett said at a press conference in Yerevan.  

“People of all ages in this country enjoy Ms. Levonyan’s music. We at UNICEF Armenia hope that Alla Levonyan’s voice will help us focus attention on the most pressing needs of children in Armenia,” Mr. Yett added.

© UNICEF Armenia/2007/Dashevskiy
UNICEF Representative in Armenia Sheldon Yett (left) presents a UNICEF t-shirt to Alla Levonyan.

A challenging role

Celebrating Mr. Levonyan’s appointment, Mr. Yett presented the newly appointed Goodwill Ambassador with a UNICEF t-shirt and cap symbolizing her commitment to UNICEF’s mission  ensuring every child’s right to health, education, equality and protection. 

“I am truly honoured to accept this new and challenging role,” said Ms. Levonyan. “Before this appointment I was responsible for my two children only, now my responsibility has grown to embrace all children of Armenia. I am excited to begin doing what I can to bring more attention to children’s issues.”

Ms. Levonyan is one of the most popular and respected singers in Armenia; her unique voice and talent charm audiences here and around the world. She is known for contributing proceeds from her concerts and album sales to help people with disabilities in Armenia. 

“We are confident that Alla Levonyan will be a highly respected and effective National Goodwill Ambassador for UNICEF, who will be able to use her talent and fame for the benefit of Armenia’s children,” said Mr. Yett.

UNICEF established its presence in Armenia in 1994 to advocate for the protection of children’s rights, to help meet their basic needs and to expand their opportunities to meet their full potential.



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