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Let's Go Blue for Child Rights this World Children's Day

ISLAMABAD, Pakistan – November 20, 2018: World Children’s Day – celebrated today – is a global day of action ‘for children, by children’ to raise awareness and funds for the millions of children that are unschooled, unprotected and uprooted. UNICEF is inviting the public to go online and sign a global petition asking leaders to commit to fulfilling the rights of every child now and for future generations so that every child is in school, safe from harm and can fulfill their potential.

As part of the day, UNICEF is asking supporters to raise their voices in solidarity with the most disadvantaged and vulnerable children by helping ‘turn the world blue’ – by doing or wearing something blue at school, on the streets, on social media, in boardrooms, and on sports fields on 20 November. To kick-start the activation, last week Brown starred in a short video encouraging supporters to #GoBlue in support of children’s rights.

To celebrate the annual commemoration, stars and leaders from the worlds of entertainment, government, sport, and business will rally for children in support of their rights, and children will ‘take over’ high-profile roles to highlight issues that are important to them.

From the Executive Director’s message:
Today is the World Children’s Day, our annual celebration with and for children, I want to send an enormous thank you for the tremendous plans that I know are already underway for the big day. 

From parliament and media takeovers by children and young people to iconic buildings “going blue” globally, to celebrities joining our effort, to corporate partners fundraising and new young ambassadors being announced — the world is really “going blue” for every child on November 20. 

Through our offices uniting on this day of action, we are engaging millions more to join our cause, enabling us to do more and more every day — to advocate, and raise funds and awareness on the most pressing issues facing children. 

The reality is that despite tremendous progress over the past decades, millions of children remain unschooled, unprotected and uprooted.  

We know that today, 262 million children of primary to upper secondary age are out of school, with an additional 41 million children of pre-primary school age out of school; 650 million girls and women were married before their 18th birthday; and last year, 5.4 million children died from mostly preventable causes before their fifth birthday. 

But we also know that UNICEF is one of the best-placed organizations to change this.  

Importantly, World Children’s Day is also a day to have fun and celebrate the children in our lives, while also standing up for their rights and giving them the chance to speak out on the biggest challenges they face.  

Don’t forget we have lots of resources online with ideas for how you can: 
  • #GoBlue at school
  • #GoBlue at home
  • #GoBlue in your community

For more information, please contact:
Abdul Sami Malik, OIC Advocacy and Communications, UNICEF Pakistan
Mobile: +92 300 855 6654, Email: 

Adresh Laghari, Communication Officer, UNICEF Pakistan
Mobile: +92 300 855 4392, Email:

About the United Nations Children’s Fund (UNICEF)
UNICEF promotes the rights and well-being of every child, in everything we do.  Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. Follow UNICEF on Facebook, Twitter, and Instagram. You can also follow UNICEF Pakistan on Twitter, Facebook, and Instagram.



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For every child
Health, Education, Equality, Protection