Pacific Kids Food Revolution engages children across the region to promote healthy eating

27 September 2021
Pacific kids food warriors
Pacific Island Food Revolution

Suva, Fiji, 27 September 2021 – Children across the Pacific region are leading the way as advocates for healthy eating with Pacific Kids Food Revolution now being rolled out in countries including Fiji, Palau, Republic of Marshall Islands, Samoa,  Solomon Islands, Tonga and Vanuatu.

Pacific Kids Food Revolution is a children’s cooking show, created by UNICEF and the Pacific Island Food Revolution, that uses the power of reality television to share the important message on healthy eating. It shows that healthy eating can be as simple as using fresh, nutritious and local indigenous food that can be grown in backyard gardens.

The show provides a platform for children to advocate on and support Pacific Island nations to overcome the triple burden of malnutrition facing the region, including stunting, micronutrient deficiencies and overweight or obesity.

“In many parts of the Pacific, stunting alone affects one in every three children and many children five years and older are also facing challenges with overweight or obesity. I am excited to see children, or our ‘food warriors,’ standing up for their rights to good health and nutrition,” said UNICEF Pacific Representative, Jonathan Veitch. “I would like to thank our partners, including regional governments, Pacific Island Food Revolution and Pacific broadcasters for their support in creating a platform for children to drive healthy change in their community.”

Pacific Kids Food Revolution aims to showcase that local food can be easy, convenient and exciting, while encouraging children to cook and eat healthy foods. At the same time, the healthy and nutritious food supports children to thrive at school while limiting the severity and frequency of illness.

“The children were excited to cook local healthy meals which is important. We were also encouraged that they were keen to share the recipes with their parents and friends. It was important for us to tailor the message in a way that it would be received well by children, and it’s been a success. They’re having fun in the kitchen and they’re learning to eat and live better,” said Robert Oliver, Founder and Executive Director of Pacific Island Food Revolution.

In addition to airing the episodes of the cooking show on television programmes, including children’s shows, the campaign is also widely promoting healthy eating across digital platforms as well as engaging more children to become ‘food warriors’.

“While on the show, I learnt how to include the three food groups into my daily meals, and how to make them using our local fruits and vegetables, which is so important for a growing child,” said Gabriel Kumar, 13, a ‘food warrior’ of the Pacific Kids Food Revolution. “My message to all other children is to always eat healthy food, exercise daily, and don’t be scared to try new things in life.”

These ‘food warriors’ will continue to engage other youth in the Pacific Islands to lead, advocate, engage and discuss how they can support to bring about change in health and nutrition habits of the Pacific.

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Notes to Editors:

About Pacific Island Food Revolution:

Pacific Island Food Revolution is a behaviour change project that aims to combat the disturbingly high rate of non-communicable diseases in the Pacific by promoting local healthy food. Funded by the governments of Australia and New Zealand, PIFR uses an evidence-based, culturally relevant approach that uses a range of media including reality TV, radio, social media and strategic partnerships to encourage good food choices. For more information, visit: www.pacificislandfoodrevolution.com  

For more information, please contact:

Zubnah Khan, UNICEF Pacific, Tel: +679 9988137, zukhan@unicef.org

Wame Valentine, Pacific Island Food Revolution, Tel: +679 7183063, wame@pacificislandfoodrevolution.com

Media contacts

Zubnah Khan
Communication Officer
UNICEF Pacific
Tel: +679 330 0439 Ext. 175
Tel: 9988137

About UNICEF

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

For more information about UNICEF and its work for children, visit https://www.unicef.org/pacificislands/

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