Latest stories

Press releases & statements

 

UNICEF launches #VaccinesWork campaign to inspire support for vaccines

© UNICEFPacific/2018/Chute
Registered nurse, Miriam Nampil, 55 years, vaccinates the first baby with a commercial drone delivered vaccine. Baby Joy Nowai, one month old, receives vaccines BCG to prevent tuberculosis and Hepatitis B.

Amid growing outbreaks of vaccine-preventable diseases, UNICEF’s campaign will use social media to show that most parents trust vaccines to protect their children

SUVA, 24 April 2019 – UNICEF is launching a new global campaign on 24 April to emphasize the power and safety of vaccines among parents and wider social media users. 

The campaign will run alongside World Immunization Week from 24 to 30 April to spread the message that together communities, including parents, can protect everyone through vaccines. 

#VaccinesWork has long been used to bring together immunization advocates online. This year, UNICEF is partnering with the Bill & Melinda Gates Foundation, the World Health Organization (WHO), and Gavi, the Vaccine Alliance to encourage even greater reach. The Bill & Melinda Gates Foundation will contribute USD$ 1 to UNICEF for every like or share of social media posts using the hashtag #VaccinesWork in April, up to USD$1 million, to ensure all children get the life-saving vaccines they need. 

Vaccines save up to 3 million lives yearly, protecting children from potentially deadly, highly infectious diseases such as measles, pneumonia, cholera, and diphtheria. Thanks to vaccines, fewer people died from measles between 2000 and 2017 and polio is on the verge of being eradicated. Vaccines are one of the most cost-effective health tool ever invented – every USD$1 spent on childhood immunization returns up to USD$44 in benefits.

UNICEF works with governments in 14 Pacific Island countries to help ensure children receive vaccines to protect against preventable illnesses.

Across the Pacific Island countries, immunization coverage and progress varies. All countries have maintained polio-free status since 2000 and the number of measles cases in the region has steadily decreased. Maternal and neonatal tetanus has been eliminated and hepatitis B infection among children has reduced.

“We want the awareness that #VaccinesWork to go viral,” said UNICEF Pacific Representative, Sheldon Yett. “Vaccines are safe, and they save lives. This campaign is an opportunity to show the world that social media can be a powerful force for positive change and provide parents with trustworthy information on vaccines.”

The campaign is part of a global, week-long celebration under the theme, Protected Together: Vaccines Work, to honour Vaccine Heroes – from parents and community members to health workers and innovators.

“More children than ever before are being reached with vaccines today,” said Violaine Mitchell, Interim Director of Vaccine Delivery at the Bill & Melinda Gates Foundation. “We are delighted to work with UNICEF and all the global and country partners around the world who are working tirelessly to ensure all children, especially those in the world’s poorest countries, can be protected from life-threatening infectious diseases.”

Despite the benefits of vaccines, an estimated 1.5 million children died of vaccine-preventable diseases in 2017. While this is often due to lack of access to vaccines, in some countries, families are delaying or refusing to vaccinate their children because of complacency or skepticism about vaccines. This has resulted in several outbreaks, including an alarming surge in measles, especially in higher-income countries. Uncertainty about vaccines on digital and social media platforms is one of the factors driving this trend.

That is why the centerpiece of this UNICEF campaign is a 60-second animated film, “Dangers,” which, along with illustrated animations for social media posts and posters, is based on the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. The video explains that while parents can’t prevent all the dangers their kids get themselves into, they can use vaccination to help prevent the dangers that get into their kids. 

In addition, UNICEF experts will be answering questions about vaccination, including how vaccines work, how they are tested, why children should receive vaccines, as well as the risks of not vaccinating children in a timely manner.  

######

Notes to editors

Download photos and broll https://uni.cf/2PsYANH, including the “Dangers” video, which is embargoed till 24 April. Learn more about the campaign here. For more information on UNICEF’s work on immunization, click here

About UNICEF

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org. 

Follow UNICEF on Twitter and Facebook

For more information, please contact:

Ivan Amezquita, UNICEF Pacific, +679 998 5254 iamezquita@unicef.org

Sabrina Sidhu, UNICEF New York, +1 917 4761537, ssidhu@unicef.org   


 

 
Search:

 Email this article

unite for children